They absolutely dominant in quantity without delay affecting our lives; they like drops of water penetration into our daily life in every corner; they are not large, but very strong; they are not language, but brave and tough; they cling to a corner, and the "MP" rivalry again victory!
They "zhanshan is King", they remain blissfully unaware that they have their own unique skills of survival.
Not to be "strong" to do "global"
1
Some enterprises in dreams become powerful, some enterprises in dreams to premature deaths.
In this everywhere about Matthew effect, scale economy, the stronger the "strong, winner-take" for filled world, bigger and stronger dream almost every enterprise is blood Ben sheets — things from the temperature difference between the North and the South in 10000 50 ℃ to Chinese geographical expanse, what I can only at the door "playing in the water", instead of like Haier, in the regional market crosses the Quartet?
However, in the face of the rapid expansion of consumer habits around different, or far or near transport RADIUS, or covertly market barriers, and other factors, such as a wall to stop way; overstretched, management lags behind, capital chain tension that original sound enterprise suddenly became swollen vacuous, or even a thousand holes hundred sore "mud foot giant", a breath of wind and waves play let it staggered.
Thus, we have a rude awakening--Haier, and other large enterprises grow along the way, there are too many weather, geography and people, and people may not demand; whereas in case of too many similar qinchi lessons, just to remind the "impulsive punish"!
2
Can't be ridden Shenzhou "MP", that will become the dominate a market of "global"! here, we still do not lack of role models —
Lenovo steady sit a domestic computer industry leader in the country, southern living off the Northern Expedition, heroic, but in Hubei, but was a twin called Blue Star stopped footsteps; Qingdao Beer as China's first brand of beer, a formidable, but in Guangxi, liquan beer can only run it into the rural market in search of food; when mengniu, yili, Guangming three major brands such as domestic racing circles, the market is a scorching, and Hebei Cangzhou, a company called village folk of dairy enterprises, watches, home market first; when the wahaha, robust, farmer mountain spring water war "between" put up around here, but in no way able to influence thinking in Jinan Prescott drinking water market "Dragon" status.
……
3
Thanks to the wave and meticulous in cloud, the shifting of the market, these enterprises to a certain extent, pioneered the "hid in a small building, Upper East, wind rener" business ideal.
But they have never been particularly mindfulness, "to be competitive in a forgotten corner," not a corner. In fact, they are in a bayonet saw red competition established its own "local bosses" status;
They are definitely not doomed pan of perishable products, their roots in the local community, but looking at the country, in many peers to large and powerful journey run, very strongly, their patience, with one third of an acre of its own "deep hole, strong product grain", but not quite, but once known as the King, the prison is not shaken.
They need not be made too much, but it never quite rewarding.
4
"Local bosses" phenomenon everywhere.
Quanzhou smokers recognize the "Wolf", and Jinan people loved the "General"; Shanghai taxi is "Santana", which ran through the city of Wuhan "Beverly"; in the major cities of real estate, newspapers, public transport market, it is often dominates the "global". But they, mostly due to policy considerations and the formation of a "pseudo competition" and "half-period" said Wang.
Here, we want to reveal is that in a free and fair competition and out of the market, in the face of high profile, wide coverage, market capitalization, aggressive ability strong national brand, local brand survival, growth.
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