True entrepreneurs should learn how to choose your opponent

Event:

The world's first bottle of Coca Cola in 1886 was born in the United States, have 113-year history. This wonderful drink to it irresistible charisma conquered the world of millions of consumers, as the "King of the world drinks, or even enjoy" "beverages-Sun Empire". However, at the time of Coca-Cola arrival, there is another equally hold high the banner of "Cola", must be brave enough to challenge corporate, it claims to be "world customer favorite company", and the clash with Coca-Cola 's, the stronger the Vietnam war, the result is the counterpart of this is the Pepsi-Cola company.

New challenges and old Coke Cola

The world's first bottle of Pepsi-Cola similarly was born in the United States, it was in 1898, the advent of than Coca-Cola 12 years late, last year was its 100-year-old's birthday. It tastes the same recipes top-secret and Coca-Cola are similar to borrow named Coca-Cola of Pepsi.

Because the Coca-Cola as early as 10 years ago has begun to explore the market, by this time already fame spreads, control the majority of the carbonated drinks market, where people have a tendency, a lift, a non-Coca Cola is, Pepsi-Cola in the second world war have been no improvement, on two occasions at the edge of bankruptcy, the beverage market is still ruled by Coca-Cola. Despite the great began in 1929 crisis and during World War II, Pepsi-Cola in order to survive, at the price dropped to 5 cents/pound, is half the price of Coca Cola, that almost every United States people know that "a nickel can buy 1 times the Pepsi-Cola" maxims, Pepsi-Cola still not out of trouble.

In the beverage industry, Coca-Cola and Pepsi-Cola is the market leader in a market followers (Challenger). As the market followers, there are two strategies are available: to attack the market leader to win more market share; or to participate in the competition, but do not make a significant change in market share. Obviously, after nearly half a century of practice, Pepsi-Cola company found that the latter choice even the company existence cannot guarantee, and will not work. Thus, Pepsi-Cola began to adopt a strategy before the Coca-Cola issued strong challenge, this is after World War II Steele, Kent, Kara-and other "Pepsi centres of excellence".

Comments:

In Pepsi original 70 years, it has always been a local beverage brand. Until the beginning of the 20th century, it accurately a competitor — veteran of Coca-Cola and the formulation of the "young generation" brand strategy. A new era began. So it's great rival, from finding the inspiration and impulses, and makes up a great competition. As the Economist's comment: "Pepsi Max's success is to find a successful rivals. ”

Such competitors, such competition, no matter how many years in the past will make people think of it. Natural selection, if not on the same starting point, so even if you win, it is not much sense. Good friends are hard to find, but a good opponent seems to be more than easy to find. Life, people always like to get more than their high man playing chess and chess, and compare their difference on a large reason loath, who is able to beat someone defeated by your hands, will let you generate a sense of accomplishment, otherwise, losing Utah wing, is the only way your chess will increase. Respect your opponents — if you have a good opponent, you have to cherish it, and even love it — it'll give you some carelessly in valuable inspiration. But this kind of inspiration may let you benefit from life.