Li Ning: "you do CEO."

"You do CEO."

[oxford.] Message: the beginning of 2004, Li Ning on a company service 12 years of staff said.

The staff told Zhang Zhiyong, 35 years old, Li Ning company (HK: 2331) 's General Manager. The company will be listed in June 2004, before such invitation, Zhang performance transferor unexpected calm. This is from 2001 as General Manager of young people with enthusiasm, courage and the "system" and "system" of excellence, in two years time in the company's annual sales turnover of nearly doubled, broke a headache for Li Ning for years 10 billion RMB.

But sports goods companies market environment has changed dramatically. Since 1994, Li Ning has remained in the sporting goods market, the largest share. But in 2003, Li Ning first Nike (NIKE) more than in 2004, and adidas (adidas) left behind. These two international card strong occupied the Beijing, Shanghai and other first-line market, while also showing on Li Ning's survival in the third line market ambitions; to anta (Anta) to represent the grassroots enterprise of Jinjiang is also on the rise, the beat Li Ning as his stage dream.

Market participants said that Li Ning company a was caught in the middle of the "sandwich".

In the face of Li Ning's invitation, Zhang Zhiyong was not the courage to Jia Yu. He may even have a little timid. "After several years of change, I've been aware of her own. "He said the Chinese entrepreneurs".

Mr. hope Li Ning consider externally recruited into the experienced people assume this responsibility. This is not a modest, he too far to lose confidence. "As long as you have leadership, EQ (emotional quotient) good enough, finally will succeed. But experienced and inexperienced. "The time cost after listing becomes more important, an experienced CEO can more with less.

Zhang Zhiyong couldn't persuade Li Ning. "We are considering a week and then decide. "Chang said.

Similar hesitate moment Li Ning has experience, then he age of smaller, only 25 years old. In 1988, the term for many Chinese people hurt or even angry Seoul Olympic Games, the decommissioning of Li Ning must go abroad, become officials and become a choice between gymnastics coach. At the time, compared to the row of the order by unknown persons, an athlete's career choices range is very broad.

8-year-old started his career in occupational gymnastics certainly brought to Li Ning, which he then jokingly put myself and similar to a "game". Nevertheless, if all is well, he still would not leave sports. However, failed to come up, the show's utilitarian attitude made him feel, then the "sports as her own relatives and family" is wishful thinking. As for going abroad, in the absence of clear goals, he gave up. At this time, there has been a family of Li Ning Li knit the funded proposals he joined jianlibao.

Depression of Li Ning became the Assistant of Lee knit, simply because "Lee knit shown on my concern and care for more than a little bit of others."

Lee knit drum up gymnastics Prince's enthusiasm. Li Ning to do business without much grasp, jianlibao to he is only a temporary shelter. But apparently, Lee knit the infection. In 1990, Li Ning company was founded. "I do things because of the passion. May talk to players during the experience, one would like to think big, think should be a representative of the Chinese sports brand. ”