Keywords: vigilant second boss issues management, business management distributors of external professionals lead: dealer development, big boss is not caught, the external expertise to complement, but may face a greater risk management.
Why do you want to guard against the "boss" issue
Distributor for its own management or development needs, from external hiring professional talents, appointed as the Assistant General Manager, Business Manager, brand manager or Assistant General Manager, second only to distributors big boss, there are certain terms, so called second boss. These two bosses pay considerably more than the General staff, and some even have stock options.
In General, to please senior management personnel of the Distributor has two characteristics: first, the business has developed to a certain size, the second is the dealer I have in the idea of a prospective, mostly to recognize their own personal capacity and energy shortage exists.
Second boss role together with the following two aspects:
1. housekeeping assistant type: with the expansion of the distribution entities of scale and external operations and internal management command of services more and more, the big boss of energy has been overwhelming, you need to have a second boss to share some specific operational work.
2. professional management: dealer business extends to a new domain, or on existing market of intensive land use, need more professional experience and management skills, and the big boss itself does not have the expertise, to some extent, the need to manage the second boss.
Second boss high, big boss on their expectations. In dealer management system, the second boss played a very important role in solving the many problems that come up a lot of the boss from the energy and expertise to the theoretical knowledge is inadequate, in safely scale expansion and new field development, help big boss for the future development of research and planning has helped to make dealers from specific operational Affairs escape out into a higher level of macroeconomic management.
So, why do we have to guard against second boss?
We all know that the vast majority of dealers of personnel management experience was limited to General operating personnel management, how to manage these theories and professional experience are higher than their second boss, is really a dealer in a bottleneck. According to the author on the boss's special study found that 20 percent of second boss appears over a wide range of issues, such as:
1. the second owners and manufacturers contact, prior consultations with dividends, and instigating a big boss engagement marketing, utilization of existing distribution networks and resources to carry out operations focus on resource support and, if necessary, the interests at the expense of other products to ensure that the second boss fixed-point product working properly allows direct interest by dealers.
2. setting up your own small circle. Second boss or prescribed or implicitly uses its own people, to form an internal Alliance, differentiation of existing business collapse of dealers, distributors, internal forces morale floating combat capability of the weakened.
3. the deterioration of the relationship with manufacturers. Dealers and manufacturers inevitably result in the interests of both sides to difference different point of views or small friction, big boss is usually from the overall interests of the overall cooperation, better control or resolve personal bias or hatred between. But some second boss more with personal emotional and sometimes even in the big boss and exaggerated the deterioration of the relationship between manufacturers, and many can not give resources industrialists who hands under various pretexts card.
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