Thursday, December 23, 2010

20 business classic decisions (6)

1984: "the Bell's aunt" and "Bell baby" separation "for its Bell aunt" USA (AT & T) in the United States dominating nearly a century later, from United States Congress, the Federal Ministry of telecommunications and other antitrust Committee and stress. Thus, in 1982, the company President Charlie · Brown announced AT & T voluntarily on January 1, 1984, the company split reservations equipment manufacturing enterprises XD, Bell Laboratories, and the company's most profitable long-distance business, the seven local business units, namely separating out the "Bell baby." At that time, many people think that Brown would retain the "Bell baby" and split XD. But Brown believes that have long story business and technology two assets can make AT & T powerful as before, and you can easily beat "Bell baby" competition. This is a never experienced brutal price competition reality people make decisions. As a result we can imagine, AT & T quickly lose many customers, and January 31, couldn't get rid of a "Bell baby" Southwest Bell telephone company announced its acquisition of 160 million u.s. dollars.

1985: Andy · Gruber's cut storage chip production business in the 1980s, Intel's main business storage from Japan enterprise challenges Japan's memory manufacturers to cheap dominant within a very short time so that Intel has felt the pressure of competition and survival. The data show that Intel had to do this for six consecutive quarterly losses, such performance industry can survive it expressed considerable doubt, Intel's management also revolve around whether or not to abandon the storage business, which were launched a fierce controversy.

Then, in the eyes of all people, Intel is equal to the memory, but Steve Gruber has force measly resolutely cut off memory production business, and the microprocessor as the focus of the new production company.  By 1992, the tremendous success of the microprocessor Intel has become the world's largest semiconductor company, even more than those in the memory business defeated its Japan Corporation. 1985: Drexel Ltd. wrote a "high confidence" letter a February night, a man named Karl · Itchen hostile takeovers of nobodies like United States oil company Philips, but unfortunately his lack of 80 billion, which would impede the implementation of his plan. But junk bonds King Michael · Milken invented a junk bonds in the capital of the new method, therefore Itchen to Milken serving Drexel limited recourse. Finally, the German company agreed to worship the next morning to draft a letter, the letter stated that the company "high confidence" to raise enough funds. Although the last Itchen abandoned the hostile takeovers Phillips Petroleum Company's plans, but hostile takeovers company era began.  Only in 1986, the United States occurred in receivership, 3973, merger and acquisition, the total cost up to $ 2360. 2000: Jerry · Levin thinks that there is no need for protective measures in January 2000, the network giant AOL announced to convertible and debt, acquisition of the world's largest media company, Time Warner company. Time Warner CEO Jerry · Levin thinks it is "Heaven", because he is the traditional and emerging media combined with the enormous business opportunities have no doubt that he strongly opposed any restrictive measures of protection, that is, if the buyer of a stock price drops to a level below that the buyer will be able to rewrite the terms of the transaction again. Unfortunately, the two companies have just announced a merger between them, the Internet bubble is bursting, America Online's sudden fall in share prices. In the absence of protection measures, Time Warner cannot renegotiate the deal. Time Warner's management who urges Levin to AOL's stock price plummeted as an excuse to cancel this merger. But Levin and not listened to these proposals, still insist that allowing had value 750 million company 100% shares of time Warner stockholders and now only have a value of $ 750 million company 45 per cent of the shares.

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