10-year-old sell huatong to Marketing Director of a marketing lesson (continued)

First, the unique target market:

Little boy his target market and consumption crowd at hotels and several big men, said he was marketing a unique choice perspective. Choose Hotel comparison itself violate customary "flower". Most of the flower will select shopping streets, parks, bars and other young men and women frequented occasions, however, little boy may know there's competition will be fierce, inventive, select a relatively empty market – restaurant. The little boy to three big man as his sales target population, measurable said with a very high degree of difficulty. Maybe he didn't know the rooms face the three men, perhaps he had passed his "market research" figuring out the three men of State, come prepared. Anyway, the child choose a very high degree of difficulty of blank market!

Second, winning marketing psychological support;

The little boy to ease use of various marketing tools in the face of the three active marketing ten years of the so-called senior members (of course, little boy did not know), the first thing you will need enough confidence and desire to win their support. The little boy in the entire marketing process is not a straight line setbacks from time to time. However, little boy still with faith, smiley and skills conquered this does not belong to him of a potential customer! " New-born calves are not afraid of tigers, "which really need we have become accustomed to their own" dignity "worship and above all on top of the" industry experts "will own marketing soul completely a baptism! I'm afraid many of us already have that" the more dangerous and more forward undaunted courage ". Instead, a "Lake older less bile" laurels of the conservative mentality!

Third, the clever marketing strategies and tactics:

The little boy in the entire "rose marketing" process, marketing strategy and thinking very clearly.

First, a little boy marketing primary skills (sales skills) grasping the quite place. He knew the entire marketing process is complete you must let the three big men to accept him. The little boy very polite to knock at the door, greetings, obtain consumers ' he preliminary accreditation, and then immediately informed his errand. May he knew he would be rejected, but he has been observing their target populations the changes in consumer attitudes. Sure enough, when he was first denied that he did not give up, but to quickly transfer topic, start looking for consumers common weaknesses-flattering. So he began to praise the Northeast "weakness"-"money handouts gas". Thus, the target consumers are so-called psychological comfort, the consumer lines gradually relax. See their own strategies and tactics that deliver results, little boy for the target population characteristics took out the "killer app" for free! imagine, three more vain Northeast men who will go to the 10-year-old boy this vulnerable individual cheap?!, 5 Yuan will easily fall into the "marketing" of the SAC. See their own strategic stages of success has been achieved, the little boy victorious pursuit, achievable. When he is in the implementation of further "marketing attack", he has to know his exact service buyers – Marketing Manager. So, he will quickly transfer the focus – as Marketing Manager scratch yours, followed by further enhancing sales volume – "each spends only $ 10!" this Marketing Manager of consumer Defense has completely been my boy's sweet strike destroyed, Cridland, willing to agree to pay the consumer second! came as a surprise to the little boy and marketing manager of expected, Marketing Manager does not change, only a single $ 10 note. Little boy still enjoy leisurely relaxed the harvest outside!

Fourth, fine after-sale service are:

The little boy in the basic complete marketing process did not forget his consumers best after-sales service. As everyone here the Goblet. When he received a 10 Yuan has been after naughty greetings Marketing Manager-"thank you, lucky!" the timely after-sales service official language until the second marketing actions after achieved outside the harvest!

Maybe "rose marketing" event in which certain links and marketing goes beyond common sense outside of something, but in the most straightforward of marketing activities in some of the so-called surface dust to blowing flat wipe clean, we can truly stand among the bath of marketing theory to simple and realistic spring!

As some of the marketing sector in textbooks are often looking for marketing of the so-called theory of Fulcrum, and often their eyes constantly looking at certain typical of successful people, hatred of analysis can rediscover the shocked the world new new marketing law, or fantasy anatomical analysis of marketing guru so-and-so, a master of fathers eight generation marketing genes! for own Nirvana to freshman ... Now think of it really some ridiculous!!!

In fact in our so-called professional marketing or planning teams, really hide many "top-heavy toes on the abdominal skin thick, zuijian hollow" guy, they do not know how to combat a lesson, or will only show you recite to enrich marketing theory, or will there be other people's text, plagiarism and combination together their own so-called high for, or will set out the front and crashed and then so do deep number for ecologies "after-market", these people really ought to give us this lovely flower boy learning some real "real power", truly is our marketing endeavors to make some real contribution!