The system of war to win "
The weak defeating rely on?
In TCL mobile communication co., Ltd. General Manager Wan mingjian, the weak defeating the battle on the system.
Five years ago, TCL mobile communication with precious stones mobile successfully hit China market. So far, TCL mobile communication become one of the largest mobile phone and other mobile information terminals product manufacturers, 2003, the sales income of RMB 94.5 billion, consecutively and topped the Deloitte Asia Pacific fastest growing high-tech enterprise top 500, ranking highest in the first five.
The system of war to win "a book about 20 million words, a total of eight chapters. Mainly reflects from 1999-2003 for the first half of the 4 year period, TCL mobile communication from scratch, from small to large and from weak to strong, from local competition to the international competition of real history and Panorama portrayal.
Systematic war thought is its theoretical science disciplines of systems engineering to business management practice of a set of unique, ideal for TCL mobile growth and development of the theoretical system, is the practice of a set of effective business management approach, which guide the TCL mobile continuous, high-speed development, by dynamically do manufacturing, broke through the Chinese mobile phone companies for a long time just to do simple processing, meagre profits of circles, create a value chain ¡¡these success model, lead the TCL mobile communication industry is rapidly moving toward success, and brought along the Pearl River Delta in industrial upper, middle and lower reaches of the various groups of symbiotic and common prosperity.
The author also to case forms, without reservations, expose about TCL mobile communication is critical in the history of the four marketing campaign.
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