If a man put foot on a coffee table, what is your attitude may be said that this person is too bad, how come there is no point. If you are a child under the age of just over the two feet on the coffee table, small arms a plug, you will find lovely very naive. Why this is because the object is different.
Contact management, this means that management must be the same enterprise life cycle. In many management training seminars, many people say that to a company out of his mind very difficult, because if you do not follow the current status of the enterprise, the enterprise life cycle, and this idea out there. In 1988, Beijing system reform of workplace to Lenovo research, concluded: "the amazing benefits, surprising confusion". But I think it is interesting to note that more than ten years later, the Association of management into experience, management of confusion on the amazing to experience how? this actually is the enterprise at different times to do something different. Haier Group was created, on the express provision: abides not allowed anywhere in the workshop, not mess up the toilet company property. Haier is now even with the original image. So the management of an enterprise, from reality, to adopt different for different measures in the period, which is also a basic principle of management.
We know that businesses have different life cycle, enterprises in different life period of the strategic plan, objectives, and will be different too. So what is being done to develop a strategic plan for the enterprise? this is what we have to learn below. Business strategy, plans relating to the future. So what is the future? I think Mr. Lu Xun's article, is a new-born child, his future is HA, HA, HA. The future is unclear, in practice, is to give everyone a dream that, as far as possible, at best, but the real future is what, no one can say that it is not clear.
Darwin's theory of evolution made a point of view, is a competitive point of view, all things are in the external environment of the extrusion, the gradual evolution. Many entrepreneurs to speech, to affirm themselves very very direct, said developed what kind of strategic planning, but you do have a great ingredient is forced out. So we engage management must have thought, must be wondering how to explain this thing, we are going to do, gradually, our enterprise goals, strategy becomes more complete, more system, we are slowly understand, realize, this is their full understanding and approval. Enterprise target press length can be divided into the annual planning, strategic objectives and business vision. Enterprises in the operation must be linked with long-term plans. This also involves a long-term plans and short-term planning issues, what's the problem? is an enterprise of the branch from the perspective of the turnover, the task is completed, profitable, but in fact it did not complete the company's goals, because it's core objectives, the company did not achieve the year-end summary will say, in the company's strategic chessboard, you have no meaning in this branch, you earn a lot of what is the significance? new products this year, the company wants to sell in the market, you don't have to go for it on the market situation, and spend time on other projects. So the complete plan does not mean that there is no offset.
Other companies need to have a great vision. Lofty ideals is the success of a magnet.
Here's a story. A building site has three workers in a wall. Someone asked: "are you doing?" first person not good and said: "didn't see? masonry wall. "The second person looked up and smiled and said:" we cover tall. "The third man side stem humming, his smile very bright happy:" we are building a city. "Ten years later, the first person in another site on the wall; the second person sitting in the Office Art drawing, he became an engineer; the third man, is the second person's boss. Three original is the same situation, on one of three different answers and show their different values and possible action guidelines. Ten years later also in the wall of the old an unambitious, when the engineer of the ideal more realistic, became the boss of the zhicungaoyuan. Ultimately different values to determine their own destiny: to farthest away so far, no idea can only be in place. In fact, business strategy, it strategy to hold commanding point to industry in one fell swoop.
Then talk to you about an interesting issue: SB cheap purchase a good quality of a t-shirt, sold to Arab desert region, the problem is this trip sale which contains approximately cost? many people replied that contains the transaction costs, opportunity costs, etc. But the professor said: you have not read Arafat through Sweatshirt? there's Sun too toxic, t-shirts will get bad. This story was the biggest cost is ignorance!
So we say a good business strategy, at least three elements should be included, first of all must be based on the vision of the future, any thing is first, and then produce, theorem, and finally the deductive process, this mathematical topics with us to do the same. We have learned the most important thing is to form a complete mature thinking process. Second, is to know yourself, know your competitive advantage where, how to get the capacity shortage? third, decide what to do, identify our competitive areas where, what course or policy.
Chairman Mao Zedong wrote a book called the "on protracted war, many enterprise senior staff have read the book. Why? Mao's strategic research is thorough. Do businesses like hitting Japan Japanese, it is neither quick nor "died out" is a constant challenge for
Cheng. Strategy is to be tested. Mao Zedong in developing the strategy of protracted said nothing to play for eight years, eight years is practice. So I think as an entrepreneur, he is not a prophet, can only rely on practice step by step to do, but we can objectively speaking, this is not a short-term to end. So do management, our knowledge to Bo, field of vision must be wide.
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