From managers to manage the Organization

"Think tanks & lishi" Management Forum

This month's topic: how to build enterprise organizational thinking

Technological intelligence magazine

Beijing lishi better hearing management consultants

China enterprise management is always in how to behave, how to work on issues such as human, but in fact, modern enterprise management from "organization management" approach to management problems. We only will manage the object as an "organization", the management will be fair and non-discriminatory treatment in institutional management of organizations, but also makes up a large enterprise organizations.

Time: March 31, 2005

Forum Moderator:

Beijing lishi better hearing management consultancy President Wang Ying

Executive Editor of the magazine Science Explorer zongzhi FUNG

Forum participants:

Huaxiang group co., Ltd Managing Director, Vice President Zhang Lin only

Day nine Group Chairman Lujunqing

Long letters digital culture development co., Ltd. General Manager Guo Xusheng

Digital China (China) co., Ltd., Executive Assistant, Office of General Manager Mr optical group

Beijing easy library information technology co., Ltd. General Manager Wang gang

Enterprise development is able people

Or organization

[Voices]

• Western management is designed for organizations that emphasize the effectiveness, efficiency, system, process, our management is more a human perspective to management.

● Do not have a "person", the enterprise can do together, but if the long-term dependence on the "can do" business also.

¡Ñ Chinese enterprises without the personal charm, this is our economic and enterprise management level.

Feng cases-Chi: we often think about why always long Chinese enterprises, China's enterprises may rely on the opportunity to grow up a lot, but truly build their management system, the establishment of a solid organization successfully done looks very difficult. Western management is designed for organizations that emphasize the effectiveness, efficiency, system, process, our management is to manage the human perspective, rather than organizational perspective to management. How to develop, since it is to the West of a set of learning how to come here or listen high on.

Wang Ying: we have always said that "human economy", not a "person", the enterprise can do together, but if the long-term dependence on the "people" business might also do not large, and the ability to resist risks may be weak. Reality, Lenovo and Haier has a "person" in the lead — a critic, a Zhang ruimin, the two men can be regarded as business qizhixing figure. Association and the digital divide of right and wrong to say, but the entrepreneurial culture of succession from this perspective or proactive. Haier is also very good, from a small yard overgrown made a transnational corporations are not simple. But it is difficult to envision LIU Chuanzhi, Zhang ruimin, who retired after the development of enterprises. Lenovo may have Inkling, but what really is Haier is unclear.

In "human economy" behind, in the end is a universal company makes Jack · Welch, or Jack · Welch has General, these are questionable. Enterprise real development, mainly dependent on the "people" or depend on organization and team, this is our first to discuss today.

The second problem is that there are two Nations is the most profitable: a Jewish nation, a nation. Can the world's leading Chinese enterprises are very small. We will now move on to the world's top 500 enterprises in China, there are twenty-five, six, but these are basically the original large State-owned enterprises, with strong government administration. In the world top 500 enterprises, the company covers most of the United States, and there I would like to have a deeper question of cultural factors. In other words, is not a Chinese culture of thinking, and so is not suitable for large enterprise? there are also many places are worth thinking about.

Haigang: for years I have been a professional manager role. Discussion on this topic, I first thought for a few years ago a book — the fifth discipline, law, said modern best organization form is a learning organization. It stresses the learning organization in many ways, I feel that in a sense, that is, if you can make an enterprise organization as one person to work, efficiency is the highest. In my management process in the most important thing has three parts: the first is to allow each employee to learn and understand the enterprise's goals, staff to the enterprise to work in the direction of the joint efforts of, this common goal is not to say that just to make money, but more importantly to establish a more long-term lets managers and staff are willing to strive for the goal of a common values. The second is to enable employees to understand the company's system, the system was created to encourage staff to maximize creativity and regulate staff work process. System definition should be sufficient detail to enable every managers can better operation and implementation. Employees doing the wrong thing will be punished, punishment rule also very detail. The third is to strengthen the staff in the professional ethic, attitude to life, history, etc., to create an enabling environment for business development of personal philosophy.

Chang Lin: I've been doing senior management for the automotive industry, has undergone four plates or mode. The first is purely politics as the forerunner of the enterprise, that time is ordnance factory, Automobile Co. our party Secretary is the Chief of the factory, we are members of the military, use a set of political to command a large manufacturers. After reform and opening up, enterprise access management phase, the workers to work like Bell, waste matter, incentives, and a series of questions to be resolved. The past is a political priority, in the first plate of political decisions. After entering the enterprise management, beginning from the system start. This is the second

A plate, the plate start thinking about management, basically is a hazy appearance. Bell, everyone started rolled in work, although in the past to politics as the forerunner of the time, eating from the time the work efficiency is higher, but not mature.

In the third sector management really take off, I entered the Sino-American joint venture with Beijing Jeep. United States and China joint venture, to bring our Chinese? most valuable is the introduction of the United States Jeep vehicles, nor is he's management model, which is a management philosophy, this idea comes down to one sentence, is team spirit. United States people management company that is very clear, and his team, his company will not stay because of a person affected, not because of the changes, for example, travel costs, for example on a person's award, for example 13 grade, not because the CEO Lee Iacocca disappeared and came second Lee Iacocca, companies would be chaos, very stable. After nearly 20 years of influence of the United States management learned a lot and should be speaking in the learning of modern management. However this process our impact is very intense. Say for example, once we are on the Board of Directors, suddenly stamping factory went on strike, at that time it was shujiuhantian. Why strike? although we used to put the workers as master, but we've never cared about the workers the most basic questions of life. Metal workers strike for the simple reason for this is that the toilet is crouched down. I am shocked by the United States who is then immediately stop the meeting, all members of the Board to go to the toilet, what had happened. Five minutes we got to the toilet, can't read, stinking. United States person said, today we discuss how the transformation of the Board of Directors on Beijing jeep's 48 toilet. United States, our dear Chinese gentlemen, workers even toilets are not, they can produce high quality products? Later, the first move is to take a million renovation of the workers of the toilet. Later we visit matching factory, building award mechanisms, we silently snuck into their workers ' toilets. As a corporate CEO's Office, conference room decoration is good, embody what not, shop workers living room, the toilet before they may represent the true level of enterprise management! United States business managers stressed management philosophy, way down East, consistency, continuity, to reflect the team spirit, I realize this is any organization should have thought of management. People in the United States with nearly 20 years of work, I feel is a United States person is a man is the actual core team, the system compares the scientific standard.

The fourth section, in 2000, I resigned from the Beijing Jeep, the sea and a sea turtles, self-employed workers engaged in auto marketing, worked for eight months. I know how the management of a foreign degree, he can use cold water on site is in a bath of workers who, says that this water is white, at the same time and the Government public relations and going to have to spend a lot of money. After I join a private enterprise in the North, the investor is baotou car soldiers was born, I was in the business know that Northern entrepreneur management mode, simple is the dictatorship, orthodoxy, the management team is very unstable, but enterprise development, was also very good, although it does not have a system and no articles. Later I also joined the merchant of the automotive business, has very deep feelings. I am using a foreign degree, Northern sent and distributed between zhe. I think we are a modern enterprise management from very far.

In China, how to enter the enterprise management modernization management process, not because of the existence of a management of prodigy and magnificent, nor because he leaves and declining, this is a Chinese enterprise management to research a problem. The human factor in leading a enterprises, managers of personal charisma and organize thinking, modern enterprise management mode how fusion, I've also been thinking about. China has everything to do with personal charm, this is our economic and enterprise management level determined, but totally dependent on a corporate leaders have limited the enterprise's development and growth, and potential for corporate leaders under many disappear from fatal crisis.

Explore Enterprise organizational thinking

Should the angle from which

[Heated]

Naturalistic point of view: from shareholders and professional Manager perspective (representative: Guo Xusheng, lujunqing)

• Standing on the entrepreneur's perspective, enterprise to healthy development it is necessary to use the system to consider the problem of thinking; standing on the Manager's point of view, is how to do their jobs, how to effectively make the system work.

● To do century shop/time honored store, it is necessary to create a long-term mechanism.

Opposition perspectives: from the enterprise can create enterprise value point of view (representative: Kwang)

● Market economy must be driven by large enterprises, in order to have a harmonious and stable development, in order to build a harmonious ecological chain, this is a discussion of the purpose of organizational thinking.

· From unprofitable to build long-lasting competitiveness to culture and the idea of hierarchy, different stages with different business, business-driven capabilities of evolutionary optimization, lead management, this is a process of rebirth. After these three levels, enterprises can really, really strong.

Guo Xusheng: I think of enterprise organization thinking from a different perspective, its focus is different. Is the owner of the enterprise — shareholders in this light, still standing in Enterprise Manager — professional managers in this light, the statement may not be the same. From the owner of this perspective, I once read a book called the "financial freedom" book, it put people of wealth is divided into four quadrants: the first quadrant is an employee or job seekers rely on wages to gain wealth; the second quadrant are freelancers depend on their work (such as accountants, lawyers, actors) acquisition of wealth; the third quadrant on the enterprise (that is, depend on a system) to gain wealth; the fourth quadrant by investment, also is to rely on the money to acquire wealth. Now a lot of small and medium-sized private enterprises in fact still remain in the category of freelance, business owner often leader, believes that all employees are

As your competent, so everything parents force parents to that enterprise is one of the world, individual heroism, I think that this is no difference between freelancers, or as a leader in its own energy instead of relying on the strength of the Organization to acquire wealth. Once the leader, the enterprise also thoroughly beat up. A true entrepreneur is to rely on the functioning of the organization or company to make a profit, that is to say he is the owner of the enterprise, he must engage in different areas of more intelligent staff to form a team, his duty is to selected people, employment, retaining, coordination, policy, passed the professional talent to operate this system to make money for him. His goal is to make the enterprise organization thinking ability, thus the "doing". This is two different types of leaders.

Now Western enterprises implementing organization of management, a metaphor, as a people have many cells form the Organization, many organizations constitutes one of the system, the digestive system, respiratory ... Although the enterprise is determined by the people, but this is only the foundation of the enterprise, the cell is assigned to different people in different departments, business units consisting of enterprises, several sectors combined together to form the enterprise systems, such as a strategic management system, marketing management, human resources management system, and so on. Standing on the entrepreneur's perspective, enterprise to healthy development it is necessary to use the system to consider the problem of thinking, which system had broken down, the entire enterprise will lose health. Therefore he wants to do their best to make each system can be a good running his business to healthy development and growth. I think this is the entrepreneur or business owner perspective, organizational thinking. Standing at the Manager or professional manager's perspective, focusing on different, know how to do their jobs, how to make him responsible for the organization system is more powerful, more efficient operation at the same time, he is more concerned with the boss on his performance, he is concerned about the boss with consensus, the same organizational thinking ability.

In the capital of primitive accumulation phase, the business owner's organization thought may be lighter. Once he developed into a group must rely on different people to his enterprise services in order to make money, he had to strengthen their organizational thinking, otherwise it will soon be facing the development of bottlenecks and confused. He had to design a good incentive mechanism, and mobilize the enthusiasm of the people, he must establish rules so that they follow an acceptable rules. He must design an effective system to meet the needs of all stakeholders, including his own, he must take this system in accordance with the direction. I would like to achieve organizational thinking is the key to consciousness to be organized with the aim of coordination and balance. Imagine a company of several system is strong, and some system is relatively weak, it is not the same as a patient, at least, it is healthy. The enterprise as a healthy and vigorous people work efficiently, you must enable enterprises to operate the system coordination, but more importantly also to give the enterprise spirit, that is corporate culture. Maybe I have been serving great wall broadband, long letters digital are relatively large enterprise, plus I was responsible for enterprise management system, so the comparison of the consciousness thinking organization.

Lujunqing: discussion on this issue as discussed timepiece and timekeeping. Without clock times, watchman is very important; the clock after watchman timekeeping is not required. What is more, timekeeping is better, I still have a clock, it's not that we all know. Past me on the source of profits of enterprises doing analysis: the first is to rely on the boss's wisdom to make money in this kind of intelligence mould or culture-oriented enterprises in the boss's role is important, probably accounted for 95% of the operational level is relatively minor; the second is to make money on interpersonal relationships; third, the corporate leaders like Liu Bang, Liu Bei, it will unite people, they rely on a bunch of followers to work together to create wealth. The three ways to have common characteristics: first, very tired, it is very difficult for a long time.

Everyone says to do a century-old shop, but how can we achieve the effect of the century-old shop? it was to create a long-term mechanism, it is very important. Chinese enterprises will not be able to create a long-term mechanism? I thought more than a decade, finally invented a mechanism — entrepreneur incubator. In my company through this mechanism, I "incubator" for a number of Board Chairman and General Manager, before the company is 100% of the company, now has more than 50 shareholders. In addition there are some Director also in "incubator". Briefly introduce the mechanisms, for example marketing entrepreneur incubator system, how incubation? is a sales staff to our company, our company has a 100% to record on the system, the company provides with the individual and the team performance growth (no other conditions), marketers will be gradually upgraded to the Manager, Director and independent corporate enterprises, General Manager, major shareholders, legal representatives, Chairman of the Board. This mechanism allows employees to work into a business, from can maximize attract, motivate and retain talent.

Horse photo: we talk about business thinking to enterprises to long development, the road where we explore China's enterprises to put it into a great background on consideration. Made with an international influence of the enterprise, this is the goal of all enterprises in China. The market economy must be driven by large enterprises, in order to have a harmonious and stable development, in order to build a harmonious ecological chain. This is our approach to organizational thinking. I don't quite agree with the views of Guo Luzong sum, I feel that an enterprise should not be seen only from the perspective of shareholders or from a professional manager's point of view, the key is to look at this enterprise can create enterprise value. The practice from Lenovo, we are not saying that training vocational-Manager, we are training on corporate ideals, pursuit, innovative consciousness, and not just complete the simple task of such a problem. This is a social responsibility, the enterprise was born that Chinese enterprises in the international arena is the only status.

What is the enterprise, we went from external companies often come from products and services. Enterprises in the development process has undergone a from 0 to 1, this too

Cheng, Guo total summarizes several ways of making money, I think more than these. For example, we are relying on earlier, another is to rely on relationships, the third is a very good entrepreneurship, is a very good money consciousness, there is a business-minded, so he can bring Enterprise-scouring the first pot of gold.

Scouring the first pot of gold when he'd rely on a product, a relationship to make money you can earn a certain amount, and then go down. This is our enterprise's second development level, is how to build a lasting core competitiveness. Enterprise real management? is the capacity building. Financial accounting, money, how to go to how to get to the operation, risk control, how to get to the customer how to maintain, how to manage human resources, planning how to get to the settings, these are the enterprise capacity-building areas should have.

Third level is really entered a culture and philosophy. Why enterprises can make people choose you, the staff you how to have a long-term development, what is your philosophy, LIU Chuanzhi is speaking on the team, tactics, I used to think of it impressed of a Word is "to put 5% of hope into reality" 100%. Enterprise concept already infiltrated through various channels to the enterprise of the gene. Enterprise profit model is essentially through these three levels. These three layers are dynamic, different stages with different business, business-driven capabilities of evolutionary optimization, lead management, this is a process of rebirth. After these three levels, enterprises can really, really strong.

The problem is the boss who

Or professional managers who

[Heated]

Square view (representative: Zhang Lin only)

● China enterprise has three weaknesses: quick success, dictatorship and for the management of excessive control.

• Let the private entrepreneurs to do an organizational thinking is not possible, you can only hope for the third generation, the fourth generation of culture, modern enterprise management influence of entrepreneurs.

Back side view (representative: lujunqing)

• Professional managers are qualified in the eyes of the boss and looked at the boss is a qualified professional managers.

● Enterprises lack of organizational thinking, not the idea, but the method of issue is how to achieve organizational thinking.

Chang Lin: now the Chinese enterprises whether private or national, have three drawbacks are my unforgettable: the first is eager for quick success and instant benefit to the enterprise, the risk is the potential for development, visionary, the survival of the fittest in the market are likely to cause a minor mistake is done; the second the authoritarian management, do not believe the team that shaped a management structure, there is no concept of organizational thinking; a third is on the management of control, limited in the custody of the person and restrictions, constraints on the role of the management team.

When it comes to organizational thinking problems, let me give an example. I used to come with a private entrepreneur, for example, you receive a hotel to ask for a Beijing Hotel level chef, if I was a chef, I was at the level of this industry very long, well done. But I found they seen the level of cooks please come in, start with two dishes, feel good, too. Subsequently began to interfere, going to put a little more, more rested a little pepper and salt, with little waste oil, reduce cost, you do not use the Beijing Hotel. This is why because some private entrepreneurs do not organize thinking, he will use the original management thinking to think, he feels that you're a Cook, please come, I will let you how to do, what your fees. Therefore, private entrepreneurs, you let him do an organizational thinking it is not possible, must be built on the third and fourth generation, culture, modern enterprise management influence of entrepreneurs who, in my opinion, there is hope.

Lujunqing: I told Zhang total views may not be the same, as picture always professional manager role, and I'm the boss. Now in professional managers are qualified in the eyes of the boss and looked at the boss is a qualified professional managers, this is a needed empathy. Sheet total has said that now there is no organization of private entrepreneurs thinking concept, I do not agree on this point. In my contact with a lot of private entrepreneurs, many people have the idea, but why they lack organization thinking throughout the Organization, I think that is not a philosophy, but the method is how to achieve organizational thinking. Chairman Mao said very well, is democratic centralism. In my business is basically like this, I summarized the three sentences, "listen to the views of the majority, discuss it with a few people, the last one to make a decision. "I generally is four characters, the name is" arbitrary "and listen to. I think that such a mode of thinking is to organize a realization of thinking.

What stage of business development

Should establish organizational thinking

[Heated]

Square view (representative: Kwang)

● Business enterprise in the development process at every stage of the focus is not the same.

¡Ñ enterprise development should be four off: profit off, strategy and management off, cultural customs.

Back side view (representative: lujunqing)

● From the enterprise founded by the first day there is corporate culture.

● Do not mean to when is start need enterprise culture, when you need to.

Horse photo: we should put the enterprise's development as a dynamic, growing up, I think that enterprises in the development process at every stage of the focus is not the same. I think that the development of enterprises should be four off: first off is the profit off, first of all in order to survive, making money, regardless of what the Organization mechanism guarantees that as long as you can make money; second is a strategic gateway, I

You can maintain the long-term development of enterprises, my market positioning, marketing strategy, organizational strategy should be how to ensure that the human resources strategy for how to do it with business strategy. I think the vast majority of enterprises in China are now at the second level. The third gateway is a management gateway, only get it to talk about the Organization's ability to talk about what kind of organization to be established. But now China all the enterprises, the number of access to the stage? I personally think that there is no development to this phase is not necessary to consider, because this thing is to have the cost of, any organization of construction, the building of the process is to spend money. The fourth hurdle is a cultural gateway.

Lujunqing: I think most people is to meet the legitimate needs, if you are unable to meet the legitimate needs of staff, the staff is sure to go. For corporate culture, from the enterprise founded by the first day of a corporate culture, which in each stage are not the same, the initial time may be the boss of personal charm, this time is the system, the less the better, but with the development of personal charm, boss has no corners, began to emphasize the system. Not saying what time did not begin to corporate culture, when you need to.

Wang Ying: this is not contradictory. The so-called "closed" is, as we walk, walked encountered a door, make, this is a gateway. This gateway is a stage in most central and most significant contradictions or its limitations.

Horse light: I think organization management or organization of thinking to rule by doing nothing, that's a goal, we have been pursuing, may present no particular ideal enterprise can do so. This is a dynamic process. I agree with the enterprise in luzong said at the beginning of time to meet the various needs of the investor's needs, staff requirements are met, to health development. I have just said is to grasp at different stages of the main contradictions.

Establish an organizational thinking

What to do

[Voices]

● Establish organizational thinking is necessary, but it is not optimistic.

● To organize a team, to keep people by businesses, rely on emotional keep people, keep people on treatment.

● Achieve enterprise organizational thinking, doing, boss's role is critical.

Wang Ying: now the enterprise has two cases, some are no organizational thinking, some are organized thinking but shall not be law. I personally think that the enterprises to establish organizational thinking is necessary, but I'm not optimistic, 99% of enterprises can't pass this off as the late Qing dynasty as shear braids, the pain is tantamount to GE's own life. It should be how to? what should from the ideological aspect to wake from system level, the implementation level, what should I do? you?

Lujunqing: what is science? I think the biggest science is people-oriented. Management is the core of one, so to conform to human nature, we need to use one of the advantages, but also to restrict people's weaknesses. Doing business-critical, the first is how to achieve maximum benefits, the second is how sustainable development, one of the most critical is to attract, motivate and retain talent.

Chang Lin: the editor of the Harvard Business Weekly in the how to organize a team, how useful to stay, the man off at about three sentences, I very touching. The first is to keep people by businesses, this is the essence of an enterprise. The second is emotion, modern management is not a cold, humanity, do not speak of human feelings. The third is to rely on the treatment keep people, this is one of the most realistic problems, an enterprise boss always wanted to own the most profits without considering enlargement increase the management team of staff welfare, is kept.

Haigang: in the enterprise, the concept is not difficult, it is not difficult to system construction, the challenge is how to implement it in their work, do it. Common specification of behavior, it reflects the Organization's thinking. Therefore establish organizational thinking first step should be managed by itself, do not think the system is defined to let others followed, should give their first established norms of behavior and thinking patterns. In a nutshell, by managers own self-discipline and adhere to the principle to establish organizational thinking.

Guo Xusheng: implementing enterprise organizational thinking, doing, is the common goal of entrepreneurs. The boss's role is critical, you should strive to create a coordinated internal environment, creating a harmonious corporate culture, let go, take direction and common development, enterprise organizations thinking ability.

Addendum:

Now, China entrepreneurs need to "traditional business management" and "modern organization management". Modern enterprise organizations to rational organization of wisdom to replace personal intuition, wisdom is that it means that the Organization must resist the temptation of these so-called opportunities, accurately find your own in the social division of labor and industry chain, instead of unification, small but complete agile or monopoly indiscriminately — this traditional business to the evolution of modern management, in and of itself is a thorough, for profit contribution of reflection and the change of thinking mode, since modern enterprise organizations have thinking, is no longer an occasional, short-term, one-time profit, but how to achieve sustained, long-term profitability and organizational life everlasting, therefore, the traditional "business opportunities" thinking mode, for modern business organization, but an injury. From the accustomed to people running to establish organizational thinking, is China's enterprises must complete the "conversion".