Sichuan humor, mention of shuangliu County, will be a joke Duan: Heaven's aircraft sound, sound of the underground of porridge. Heaven's voice saying is sound, Chengdu shuangliu International Airport aircraft on the ground of the sound is from a company named "Li Jie XI hotel" resounded from the porridge. It is said that one to dinner time, thousands of patrons packed courtyard, men, women and children to drink up the porridge qishuashua, yeah, "WHIR" acoustic masterpiece, an awe-inspiring scenes. Therefore, some people jokingly "Li Jie XI hotel" in porridge voice "even the aircraft will hear"! a dilute hotel has so magical? author with a curious mind to double nose and excess. Unexpectedly, the porridge business siya "King" turned out to be such a little culture of laid-off couple. Them by selling rice porridge, in just five years, he has millions of wealth. This is how to create wealth miracle? ... Failure count waht were well, failed to give you a chance again to sister Lee, big named Li and her husband Koo-strong are renshou County in Chongqing, China town. The couple had to work in a factory, but the business downturn, 1992 they both laid-off. Experienced workers the pain and anxiety in the early days, the couple in the House vicinity a smoke spread, early in the dark and hard work. To 1997, they rely on to do smoke business accumulated money has 20 million. You can just Li sister and her husband to plan a beautiful ready to buy a big house, a pile of unexpected disaster nearly strangled them.
In December 1998, one day, a friend in a hurry to find Li Jie, mysterious and said to her: "sister, I have a friend who is a tobacco factory, you can pick up directly from the plant inside, into the prices much lower than tobacco, I suggest that you purchase from him. "Sister Lee halfed asked:" would you be able to guarantee the quality of the smoke? "and" I dare deceive others dare not deceive you, sister! immediately to Festival, cigarettes are very low, if not friends, I don't bother to help you! "friend promises guaranteed.
Send a friend, the couple to seriously discuss: seeing the approaching new year, wholesale smoke sure many, if not cut into the point of delivery, will earn a lot of money. Thus, the couple from remove all deposits of banks, and borrowed from friends and family of 20 million Yuan, scraped 50 million into the back 100 cigarettes, all prepared in the Spring Festival period profit. Watch the full House of cigarettes, the smell of tobacco in the air of strong taste, full of joy, sister Lee hoping to earn significantly.
However, the nightmare is coming soon. Two or three days later, some people have been buying cigarettes at her door to request return, it was also to local business administration departments to report her to the sale of counterfeit cigarettes. Soon, the business and management personnel who sealed the Li Jie of smoke while on her. Business managers after full investigation, sister Lee confirmed is a victim, there is no treatment for her. However, after this, the original 20 million deposit of sister Lee became not only the poor man, still carry a 20 million of debt. While the original describes her buy smoking friend, and now they have disappeared.
The face of such a blow, broken-hearted Li Jie Yileiximian throughout the day. Creditors are constantly running into her home to pay me, make it home on tenterhooks. One afternoon, Li Jie couples blistered mouth managed to give away a moneylender, exhausted after the couple cannot help relative weeping. Li Jie guilt husband Koo-strong said: "all my fault, only elegible caused so much damage. Now, it's our sighs, or want to start over, as long as we have hands, there is always a chance one day. ”
"Can we get something to stand up? a capital at all, and that is why selling rice porridge, capital ..." husband said with a sigh.
Porridge? this word like a beacon, suddenly lit up the chaotic mind sister Lee — why don't we start from best selling rice porridge! sell porridge basically don't need input, while selling cigarettes, extremely meager profit, but profit, we can do! "she seriously on husband said:" Yes, we sell porridge! "
In order to persuade her husband to sell porridge, Li Jie no less breath. Eventually, she moved to her husband's words: "a bowl of porridge and earn some money, even if a dime, as long as the content, or you can make money. Failure count waht were well, failed to give you a chance to come back again! "
Husband finally agreed to sell the porridge. But he was not willing to sell at renshou County, because here, certainly not congruent more detergent. So the couple decided to go to Tibet. Because creditors could not find it that far.
In March 1999, Lee sister and her husband arrived in Chengdu, ready to go to Tibet from here. However, the couple a find ticket prices will go up from Chengdu to Lhasa, a ticket is over money. If a car, a week before you arrive in Lhasa. Can Li Jie's heart is not good, and hypertension, cannot sit on the bus. Hesitation, they remain in the Chengdu shuangliu airport nearby. The in detained for several days, the couple decided near the airport sell shuangliu County porridge.
Next, they ran out soles worn RAM the shuangliu County-Tong Road, found a 6 square meters of facade, spend $ 3000 annual rental fee to rent. Various procedures done, their money has been used up. Koo-strong had to slip back to his old home, to your relatives to say ill say borrowed 6000 Yuan, plus the sum of money, Li Jie couples have invested a total of $ dilute Hotel 1.5 has finally opened.
Prolong your porridge you drunk? nurse porridge you drink?
Porridge is not good selling! couple survive another day to do it, but the business of dilute and see the hotel. Opened three months, losing $ 3000. In the face of all this, Li Jie anxious anxiety. She knows, then go on like this, not only to earn money, but also adds new debts.
One day, a member of the Bureau to charge management fees of comrades, Li Jie to him bitter
Water. The comrades just say a Word, Li Jie spell: "opened XI Hotel Ah, be sure to change the business philosophy, to have a sense of innovation. "Li Jie and don't quite understand what the" idea "," innovation ". But she knows the meaning of: to have only changed rows, do not change alley.How?, putting the night her husband was lying a few benches to spell it "bed" of the road started a "wotan". Li Jie rosette said: "morning porridge is a Chinese tradition, then at noon or evening porridge feasible not feasible?" and "Yeah, why not do the porridge as dinner!" husband also excited.
Thinking a couple as they open, along the lively discussion. Li Jie: noon night porridge is feasible. Two reasons: first, the good life now, big fish meat tired, drinking some porridge shuangshuang estuary is a kind of "necessary"; second, if the porridge as meals to eat, must change some of the features of porridge "," must not only meet your needs, innovation, introduced improved rice porridge, nutrition and delicious "meat rice porridge" it! such as "fish porridge" series, "Bacon porridge" series, "the Dove porridge" series, "pork intestines porridge" series and so on. In addition, you can configure a variety of features and rice dishes. In this way, put a big meal diet features combined. Sell porridge is not likely to be modest profit industry.
Couple more and more excited. The next day, they started to split up: husband-Ku strongly responsible for engaging in "research" gruel; Li Jie continue to study the "strategic questions". In order to create their own brand of porridge, she gave her porridge took a memorable name — King Li Jie porridge.
They carry out their duties, to teamwork. In order to create a "King" of brand rice porridge, Koo-strong in just a few months time, we developed a dozen meat rice porridge, also invented a way he is most proud of food — "wild flower porridge" Lou Dragon. This is a kind of green food, natural, wild, green, but also the effectiveness of clearing.
In order to gruel, Koo-strong must be blackened brewed good rice, 3 a.m. start a fire, then add the mixture simmer well. He is full of rice farmers in the new meters of renshou, all the ingredients are all renshou County disgusted or wild plants. In order to give customs living quality health, he is a kind of raw materials, carefully clean the rigorous selection process. At the same time, responsible for the outreach of Li Jie also in dual stream TV did a series of ads, bold "change porridge traditional drink method, the porridge as dinner, porridge as feeding the idea of a new restaurant". This trick really ling, many elderly and women came to King "Lee sister porridge" wants to taste the fresh, look more dynamic and static.
New official business day porridge, early in the morning, the couple stayed up 5 pot of different types of porridge, free of charge to the customer. Guests after eating every praise, feel so surprising, since they have never seen a porridge or you can make so many things to come. Such a spread, Word of mouth, it was not long before the store guests up to several times, and called to taste those characteristics porridge. Since then, come to taste the porridge is an endless stream of visitors per day traffic, reaching hundreds of people every day, sometimes even of turnover amounted to liangsanqianyuan.
So many customers, the couple has added a lot of stress at work, every day they too busy to eat meals, evening and to prepare for the second day, gruel raw materials, has been to busy into the night to sleep. Li Jie couple in this way in the shops of wooden stool "bed", spent a year have fallen asleep. Since long time over exertion, Li sister got frozen shoulder, every time they will attack. With the shop business improved, increasing customer often makes Li Jie couples feel short changed. Lee sister's heart began to count up, she thought: not as good as another big point of sale porridge, rice porridge, doing great. In the summer of 2000, the couple carefully discuss, decide to XI Hotel moved to shuangliu County long ye road. They rented a House there for about two acres of land in the courtyard of the farm, and then, under the city like the country garden style, investment of 10 million, the farm courtyard decorated earthy clay, let the person through the door, just keep comfortable kind. They also attempted to recruit a group of young and the young of the farm, a farm boy of included and dress, very fresh and beautiful, a feast for the eyes.
All such as Li Jie expected, a new shop soon, dilute the hotel business was more popular. Weekends, the courtyard in front of the open space is pinged stop full of vehicles. Koo-strong at present runs a gratifying scene, often happily praise Li Jie: "or wife visionary, it seems we sell porridge made a really big deal!" every time I heard her say, sister's heart alacrity. But she also understand: If you want to retain customers, you must set the porridge, not only over the original level.
In his wife's suggestion, Koo-strong own seriously diffused "porridge with", he's been thinking about how to become a figure of the others did not boil rice porridge. After a period of time he practices, the couple finally from the original seven or eight varieties of rice porridge to 20 more. Koo-strong also invited many old Chinese medicine out of the idea, think of ways to successfully developed kaiweijianpi porridge, clearing away porridge, rice porridge, a nurse and medicinal value of porridge. The porridge is also a good name, "Lou dragon flower Club" and "garlicky prawns in soybean sauce porridge," asparagus Tremella porridge, "and" spring flowers green porridge, "" Lotus Lotus gruel, "and" pumpkin taiji porridge ", listen to the name to appetite, many customers exclaimed:" here it became a porridge of the ' gallery '! "
In 2001, Li Jie couples not only has finished all the debts, also accumulated a lot of money. Pockets bulging with sister Lee is by selling rice porridge to create a piece of his new heaven and Earth, her name is fragrant float entire shuangliu County.
"Consumer" for free, but ten times more people and profits flourish in the face of business, Ah, sister Lee did not meet the
。 She thought, "there are so many people every day to restaurant is the main characteristic of porridge, I must keep porridge this brand!" so she promptly to the relevant sector registered a "Li Jie porridge King" trademark.In order to do this brand, in October 2001, Li Jie also invested 10 million will be "Li Jie porridge King" moved to shuangliu County Baihe road a full three acres of land and employ more than 50 daily Drudge. As the sister Lee has a reputation in selling rice porridge, relocations, "Li Jie porridge King" of the business is still very prosperous, those "lost" still crazy about "tracking to." Sometimes eat porridge guests too many attendants are overwhelming, guests like yourself, in your own home DIY bowl of porridge. The swarms of people around the mouth is full of porridge of dozens of cauldron at breakneck speed of hilarious scenes, make people feel as though they were in a mockery of porridge wars ".
Subsequently, Li Jie added Chinese food and snacks, and other items, because the taste is, reasonably priced, also let customers enjoy. "Li Jie porridge King" daily turnover is sometimes as high as 1.7 million.
Doing business, doing business, Li Jie know that "business is done". In order to improve service levels, she often lead to "do". In the summer of 2000, a customer to Li sister shop to eat porridge. Due to the waiter at busy, no time to greet him, the customer is very angry, roared Lee sister go to he Sheng porridge. Li Jie immediately sheng a bowl of porridge, smile smiling in front end to the guests. The guests also said: "I don't mung bean porridge, I'm black rice porridge. "Li Jie left without any word, and gave him to black rice porridge. Can be sung rice porridge Bowl wasn't on the table, the guests also said: "I don't want black rice porridge, potatoes and rice porridge. "Thus, Li Jie back and forth for the guest scoop six different rice porridge. Finally, the guest with a smile: "Li Jie, I really agree with you! I have a bad attitude, you understanding!" then the guests became sister Lee's old customers in the shop.
Li Jie on guests not only warm but also honesty. Once a guest dinner will be a $ 6000 with cash and 43 million book purse forgotten in dilute hotel. Li Jie, immediately found under bag guests found out who was the owner of the card. Later the guest every time to shuangliu County, will run to the Li Jie hotel to dinner. Due to the passenger flow is relatively large, Li Jie in his shop total picking up over 30 mobile phone, she will return all these cell phones to the owner. The guests have said: "in the ' Li Jie King ' eat porridge, as long as the hotels off things, Li Jie will give you find. ”
Sister Lee by your honesty and passion at porridge business bigger, shuangliu County going around saying: "to a double, not to eat the ' Li Jie porridge King ' porridge is equal to not to double. "Business, Li Jie also has a new idea: Please guests free porridge.
Husband to understand: "business is good, why free? you is not to say that the profit margin is better than no? free for others porridge, not a bit of profit at all?" Li Jie finger husband forehead, HA HA said with a smile: "when your business is doing great, you can put some meager profit into the ' free consumer item, it can make you at least ten times more people and profit. "Husband still with a grain of salt.
"Free consumption", dilute the sharp rise in passenger traffic, the hotel every 30 pots to take five or six wheel turns, even the daily Drudge are worried about people that bilk, dilute hotel will be eating the collapse of the husband also worried. May Lee sister but jovial. We do not know the Miss Lee, what is inside.
The strange thing is, one month later, the "free customer" consciously into a "paid" customers. This transformation, a new fixed consumption groups. Furthermore, this group will not easily swayed, only will become more and more "iron", because this is Li Jie nurture with feelings. This time, the daily Drudge had to admire Li Jie lingguang brains.
Today, many of the laid-off workers and working youth to study Li Jie sell porridge, also would like to open branch in cooperation with her, to have a lot of calls. A lot of people to learn through technology in the shop, feel and not mysterious, operation process is very simple, ask her what is the secret of success. Li Jie telling them: "do not think the porridge, do not thin, thin is better than none. I look down on those poor clatter, and always dreams ' to just get a big '. Not in favour of small, small businesses bigger has become a big business. "This is Li Jie unique business.
Recently, Li Jie also has a new idea, she would like to learn some hotel management knowledge, ready to go to a meeting in Chengdu "Lee sister porridge King" branch, so that more of the city can enjoy her unique porridge.
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