From Obama winning at crisis management

There are three major effects of the crisis management, one of the largest is the butterfly effect, to the effect: a South American tropical rain forest of the Amazon River basin, occasionally in the butterfly flapping its wings, some may be in two weeks in the United States caused by a tornado in Texas. The reason for this is that when the wings of a butterfly, a vibration can cause its side air system changes, and causes of weak airflow, and weak currents produce raises its ambient air or other system produce the appropriate changes, the resulting chain reaction, eventually leading to other system changes.

The author believes that tourism crisis if not promptly its suppression, smothered in the cradle, you will most likely lead to disaster. Western ballad explaining the more image:

Lost a nail, broke a shoe iron;

Bad a shoe iron, fold a horse;

Fold a horse, a Knight;

Hurt a Knight, lost a battle;

Lost a battle, surviving an empire.

We then take a look at a case study: China

Bian Que see CAI-hwan is public, legislative, Bian Que said: you have the disease in the pores, the dead will fear deep. Huan Hou said: I've nothing came. Cope, Huan Hou said: HA good governance not disease thought power. Home 10, cope with longer, said: I disease died in skin deep will benefit. Huan Hou should not. Cope, Huan Hou and displeasure. Home 10, cope with longer, said: I disease in the stomach, the dead will benefit. Huan Hou and should not be. Cope, Huan Hou and displeasure. C 10 of Hou Wang Huan, Bian Que, and also go. It makes people Huan Hou asked. Cope: illness in the pores of the soup and ironing; also, the skin and also the needle stone; fire in the belly, and also the qi; in the bone marrow, Division of life, also wunaihe. This morning in the bone marrow, Chen is non-Please also. Ranked 5, Huan Hou-body pain, people flee Bian Que cable, Qin. Huan Hou was dead.

CAI Huan leading cause of death is that it has no sense of crisis, cope with multiple alerts, the indifferent. And specific to the enterprise, but also to foster a sense of crisis: crisis is inevitable. Zhang ruimin: always, never fear in perpetuity. Bill Gates also said, we only ever from bankruptcy for 18 months.

There is no crisis in the consciousness of individuals, will always face difficulties; no sense of crisis, are ready to face the dilemma of the business. Precisely because of the trembling, in perpetuity, to accomplish today's Haier; because of the 18-month period of the concept of insolvency Pro before creating a huge electronic Empire.

Old Peking restaurant has an ancient tradition of crisis PR: waiter make customers mad, or some harm, boss, be sure to let the hit of the waiter carrying of bedding, a nose a tear away from the immediate customers out of the gate, this is the boss for show to customers with gas, said he offended you, I'll let him go! but actually, the waiter turned back from the back door, down bedding, dishes.

But in general--public relations crisis in enterprise lifecycle is inevitable. For the crisis, the most important thing is to prevent it from happening, and anticipate the potential crisis. Enterprise earlier recognized the existence of threats, the sooner you take appropriate action, the more likely they are to control the problem of development. Recently, the United Nations as we made a wonderful interpretation of crisis prevention.

In this event, the Nobel Committee members shows the superhuman wisdom. It can be said that the peace prize phoniest gave Obama, at least in Obama's term United States military operation will be very cautious. Because, once the problem was because of the peace of the world's people questioned, a loss of just Obama himself, and not just Obama's administration team, will direct damage is the United States in the international image of the Nobel Peace Prize, not only will not be a joke, but will become the world's public opinion mouth pen by stone cutting in United States, the most important source material. Obama will not hold their own future joke, certainly not dare take the image of the United States for fun. In this sense, the members of the Nobel Prize has far-reaching political wisdom.

Obama himself has said that he would get this peace prize as an incentive, in the face of climate change, nuclear proliferation and other global conflict is harder. "I know, the history of the Nobel Peace Prize is always used to award special achievements, it will play on certain undertakings provide a driving force. "" So I put this award as a call for action, one of the world's peoples face all the challenges of the 21st century a call. "Visible, phoniest's effect is good, maybe there is a crisis in the future, maybe not; but the United Nations of the peace prize of a level. As a wise, I lamented: If in a few years ago the title awarded to George w. Bush, may be hampered by many people of bloodshed and death. So, there may be more practical significance.