Tuesday, January 11, 2011

10 most foolish decision 3

≫>> 20 classic decision to do business

7, Tulip bubble: the history of the new economy Tulip bubble is often used as metaphor of the Internet bubble in the United States. The 17th century, the Tulip contributed to the first generation of modern stock market bubble, but greatly hurt the economic development of the Netherlands. In 1630,, a Tulip was sold to the equivalent of 20 million dollars in crazy price. To this crazy confused mind of Netherlands almost ignored the other any industrial development. Market speculation rampant even the economists believe that a Tulip industry as the basis of a new economic era is coming. Bubble burst, the whole country's economy into ruins. What economic policy decisions than an entire community of worse?

8, Decca record company refused to sign up with the Beatles in 1962, the Decca record company chose and Brian Poole and the Tremeloes band Agency, gave up the Beatles. They tell the Beatles Manager said, "we don't like the Beatles sound. The audience does not like their guitar style. "Oh my God! this is the kind you more carefully and more problems. Decca records do not dare to take risks, so it's not going to win.  Even in the 1990s, the Beatles would still be able to earn nearly $ 100 million in revenue. 9, Greg oatmeal acquisitions Snapple: wrong wrong doing in 1994, the market value of $ 60 billion of Greg oatmeal $ 17 billion acquisition of market operators in the outbreak, Snapple beverage company after 3 years, 3 million price will sell Snapple. Greg mad? company CEO Smith Berg who will jiadele into a sports drink market famous brand is famous in the industry. A profession that is due to the acquisition of Snapple Burg Smith believes that Snapple and jiadele will have the same market and sales channel. Snapple is actually rely on franchise sales, and in the form of jiadele fundamentally different.  This is obvious, but the Board seems to have slept made a decision, when they finally wake up, simply fire up Smith Berg. 10, "the express" fly too high results hit the day New Jersey air passenger transport company "people express" experience is the industry's most tragic, it's business plan was so perfect. In 1981, the "people's express" original a spur line market price for transport operations, ticket prices low to 19 dollars, big popular. Harvard Graduate, Donald C. Burr implementation level management model, the implementation of the employee stock plan shares. In a period of time, company performance yesterday. But did not meet the Burr had foolishly will people express business pushed into the backbone of the big city, directly on the route and well-established industry giants competition. In 1986, the company's losses had reached US $ 300 million and, ultimately, to the acquisition of Continental Airlines. It should be borne in mind are: 1, management level of might eventually lead to the loss of the company leadership; 2, never forget your core competence.

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