Industry leaders rule: take article 23

Keyword: industry leaders take management industry management enterprise management operations management

Chinese enterprises have always had the competition for the industry's first of the complex. Many people think, did the industry's first is a divine glory. In fact, an enterprise has not done first, and only in the quantity and scale of reflection, more is to brand value, corporate image cognitive as well as their own realization of social property

Presumably nobody thinks that take the 22 is a worthless work; the work of author Al · Reese and Jake · trout will own the major findings summarized as 22 in market competition decided victory or defeat of the fundamental rules, and by many enterprises as a classic.

The industry's first

Not the same as industry leaders

Of these, referred to "for the first law" and especially the industry as the Bible. But in my opinion, just do it "against the first rule" to follow is not enough, especially for like bigger and rapid development of Chinese enterprises, also have to comply with section 23 of the law take: industry leaders.

Chinese enterprises have always had the competition for the industry's first of the complex. Many people think, did the industry's first is a divine glory. Thus, many enterprises to this objective at all costs. In fact, a competitive enterprises, their strengths and not just in quantity, but also reflected in the quality, an enterprise has not done first and only in the quantity and scale of the needs; on the contrary, the more you want to pass a thickness to embody, including brand value, corporate image cognitive and social attributes of the enterprises themselves.

Therefore, the industry's first far from equivalent to industry leaders. Just as no one can deny that China resource snow have done the first volume of production, but no one believes it has become a leader in the beer industry. Similarly, while Pepsi-Cola has more than one in history as the "hero" Coca-Cola, but people still think that Coca Cola is the leader in its industry, is a veteran of trustworthy businesses and brands. Another example, while InBev brewery and South Africa in SAB-Miller Beer heights, and even its market share in some regions more than the United States AB company, but does not change the AB company truly "beer Baron".