10 most foolish decision 2

4, Iridium sky, Iridium plan but fell in 1987, mobile phone or a less reliable fresh stuff. Ambitious Motorola conceived an ambitious global communication plan: 72 satellites to any location worldwide provide communication services. The system is called "IR schedule". Four years later, Iridium satellite has a heart to be destroyed. Price: more than 100 billion dollars. Lessons learned: this system cost is too high. Communication charges $ 5 per minute; and heavy mobile phone more expensive to thousands of dollars. Motorola sees this plan will be leading opponent 10 years time, but forgot who would to use its services. Imagine if Motorola this $ 10 billion spent on ground system, it will lead to its competitors and how many years? 5, IBM to the gates of birthday gifts in 1981, the Ministry of Justice and the IBM between 13-year monopoly dispute finally finished, the "gentleman" IBM start using Microsoft's MS-DOS operating system, but do not have access to the system of exclusivity.　　This silly short-sighted decisions allowing Microsoft to IBM's competitors sell their operating system, thereby gradually established a dominant position, making IBM had to expend to cope with competition. 6, Coca-Cola new formula massacre it is a great business strategy to undermine the idiot is an excellent example of the brand. In the mid-1980s, the soft drink market changes and a strong competitor Pepsi-Cola of competition to the market share already from the 1950 's and 60% amyotrophy to 23 per cent. The then CEO GOI Cossutta and CEO Cove decided to adjust the formula for Coca-Cola top secret. After extensive research and testing, the new "Coca-Cola" in 1985, the market, only to be a disaster. A study on taste and do not reflect the strength of the brand. The Coca-Cola company has forgotten their new formula actually marginalizing their current products. Three months later, the company launched the old formula of Coke, and through a number of promotional activities in time saved by this crisis. To the end of 1986, the New Coke from market disappeared, and the company's stock price has reached the highest point — 117 dollars.

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