The entrepreneur is not a "person" is a media

The entrepreneur is not a "person"?

[oxford.] Message: this sentence may be puzzling: entrepreneurs, not people, but also can be anything surprising animals?

In fact, there is nothing to be alarmed, I just want to emphasize that entrepreneurs to get out of their own, not just for himself as a "person" of the individual to look at, but to himself as a brand of key media attention.

Further, the entrepreneur is not only to create their own brands, but also to build a corporate brand and product brand communication of super media, and corporate PR Super "neutron" bombardment other similar "uranium nucleus" of media to promote "to nuclear fission" for the enterprise to win more and better opportunities for brand communication.

Why would you say that? it is well known in the Chinese enterprises, the vast majority of cases, entrepreneurs and enterprises to work together. For example, referring to Haier, everyone will think Zhang ruimin; mention wanke, everyone will think I Wu; mentioned Lenovo, we all think of words; referred focus media, we all thought of Jiangnan spring; mention Sohu, everyone thought Charles Zhang.

Therefore, in a certain sense, the entrepreneur has become the image of the brand management. The advocate in temperament, than any of the star is more appropriate; in loyalty, than any Star more reliable and more secure. This is necessary because the brand is character, integrated quality entrepreneurs determine the quality of integrated brand management, entrepreneurs can naturally be said to be the best in brand management.

For example, love Castle children furniture "this Super battle", not only shows the love castle on "true education" regimes and the "extraordinary education" of critique, but also in the event the development process, its General Manager Zhiqiang words and directly reflects the love Castle, children's furniture brand image; snow baby Pearl launch "beads drilling debate", the leading Chinese Pearl industrial upgrading, its General Manager Wang Fei Lady says not only into the Pearl of cognitive source is a consumer awareness of snow snow child children, understand the important channels.

Another example, I once heard a forum food Enterprise boss of discourse, the judgment of his "personality", will tell the wife must have their products, not to buy the brand's products, the wife was also of the view I am somewhat arbitrary. Unfortunately my appreciations, its enterprise's staff told the wife of his company's product "false". His wife to tell me, showed a knowing smile.

Of course, entrepreneurs become its spokesmen of the brand, the more important significance lies in its ability to win large amounts of low-cost enterprise's brand communication opportunities, or even free brand communication opportunities. Yuan-Zhuo brand agencies "money doing brand" ultra low cost brand operation concept, system modeling is ultra low cost brand entrepreneurs build a strong brand is one of the important foundation.

Why? why is simple. We used the tracing, the success of the business is attributed to a person's success in this way promote media very keen on mining the story behind the brand. Entrepreneurs as the core of the brand behind the main character, nature is the media concern. Especially when the entrepreneur to make some "creative" or "unusual" action, it will become a media Crazy Chase object.

For example, crazy English founder Li Yang in its blog posted a photo of the "all students kneel down and to the teachers of the picture, but" caused a large number of users of replies, some in. The Canaries "all students kneel down and to the teachers kowtow to" photos from the September 4 Li Yang, an article entitled "Li Yang crazy English baotou base establishment" of blog posts, pictures of the students in the kneecap is baotou city high school students. This is the origin of "kneel event." [oxford.]

"Kneel event" indexes to all major media medias, Li Yang and "Crazy English" get a lot of free dissemination of opportunities, low costs and improved Li Yang crazy English and baotou base. However, "kneel event" not only have we seen the "Crazy English" behind the "mad" people, and let us see a famous English education brand of social responsibility. This is crazy English founder Mr. Li Yang should take into account, after all, primary responsibility for education is "education." Once off the "educational" this core purpose, all of the hype will hurt Li Yang's brand, and it's going to hurt the entire society. Li Yang should reflect on their own speculation strategy.

In short, the entrepreneur is not a "person" is a brand of super media, we need to operate the media to business entrepreneur this brand communication "core media". So that we can in brand building roads endeavours!

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