Boss: how to pick the Marketing Director for you?

( http//oxford. ) Report:

Enterprise development is inseparable from marketing, we look at some of the development of the company, its mature marketing many kinds of forms, through multiple stages of development, but in General, a company's marketing efforts are one of the following three phases: 1, entrepreneurs and marketing phases:

An enterprise to survival, development, must be able to make basic healthy value chain, that is to have a normal cycle of production, sales, in the early stage enterprises, must be the founders to promote the basic cycle works, that is, the founder of be able to find an effective opportunity, and completed it, thereby enabling organizations to form a basic operation effective economic organizations, for future growth.

2, the inertia of the marketing stages:

As small companies continue to grow, they inevitably turned to inertia marketing stage, at this stage, the monthly results basically can predict that marketing departments have various functions to start performing: the company started a marketing, customer service, basic market analysis and other functions, increased brand awareness, compared to those small companies, have made great progress, however, compared to those that worked well for companies or large gaps exist. In General, at this stage, some is not very advanced company with some very specialized marketing tool, but not always achieved the desired result.

3. co-ordinated marketing stages:

The marketing functions of perfection and cannot be an enterprise marketing benefits maximized, then companies began to seek the entire marketing process for coordinating operations and enhance efficiency, focus on products to enterprises from focus on the needs of our customers; marketing steering integrated communication; stresses that channel smooth turning attention to customer convenience of purchase; and increasingly focus on the customer's consumption costs; brand manager and production manager to start getting out of the Office, and their customers, who can provide its customers the value added of the life of the new method.

Marketing Director, as the company's marketing strategy and marketing management level, with the company's stage of development, the role is not the same, the required quality.

First, the entrepreneur marketing stage, enterprises are facing the pressure of survival, Marketing Director General, who is the boss of the company, or one of the partners, the company itself quality, must be familiar with this industry in particular, has the industry's channel resources, sales ability particularly strong business development type of leadership that he can not be a marketing expert, but without a sales expert. So at this stage if the enterprise if you need the external Marketing Director, must be from the industry's sales expert search, and not too demanding quality level, because you need a win of iron.

Second, in the business of inertia marketing phase, the enterprise has completed the initial phase, all accumulated the marketing function has been established; in this case, the Marketing Director of roles needed was a Marketing Manager, he must have higher management capacities and sales management experience, following an initial phase of leader has increasingly unable to adapt to the forms of development, the enterprise started the external marketing experts enhance overall marketing ability, or original leader do roles change adaptability. In other words, marketing director candidates must be the management capacity of more than sales capabilities are focused on.

Third, in the business of a co-ordinated marketing stage, enterprise marketing organizations faced from full to improve the development, Marketing Director is a resource allocation, a leader of a certain height, in contrast, in the brand-oriented operation ability, management skills, communication skills, and so on place high demands on this point, the pre-selected personnel selection is no longer confined to the industry, a key focus on overall quality, maybe a financial, personnel and marketing background boss more suited to the needs of the present stage of the enterprise.