The ancient art of strategy books, writers, Sun Tzu is one of the numerous foreign central representatives, politicians, both strategists and entrepreneurs to Sun Tzu as classics, particularly South Korea entrepreneurs carefully studied Sun Tzu, unfortunately, many entrepreneurs are on ancient tactics have little knowledge.
"Soldiers battle" and "business" is to achieve organizational goals through the use of resources, the fight to conquer their opponents. Sun Tzu on the war, the battle of regularity (strategic and tactical), but at the same time, it reveals the philosophy of struggle, of all human activities have an adversarial competition universal significance, including commercial competition.
Pre-war strategy – invincible
The art of war "for" not counter-attack. Sun Tzu said that "the past of defeating the first not to wait for the enemy to win. Not in others, you can win at the enemy. "Mean" first tried to create a favourable battlefield situation so that they are invincible position, and then to wait for the enemy may be timing of my fight against. To be invincible, the key is to create adequate conditions for yourself; as for enemies can be defeated, I was the enemy is making an appearance.
Sun Tzu said: "it is defeating the invincible, but without losing the defeat of the enemy. "The art of war emphasizes the invincible is a very good idea, because the strategy aims to achieve the target, if a minimum price, get the maximum results, that is the best way. In a proactive, prior to doing a defense, invincible, and seize the opportunity to defeat the enemy, it shows a Chinese unique wisdom. To achieve the target, and are able to communicate their losses reduced to a minimum, be sure to first stand on a solid foundation, which is the art of war in the no-kill, this is the highest principle of war.
Enterprise Management could it not? from the start, first defence strategy is not. Enterprise defense mainly include the following basic elements: control cash flow balance; prevent organizations out of control; prevention of major personnel upheaval; emergent crisis event, on this basis, improve the corporate governance structure, formation and efficient management team, the establishment of modern enterprise system, increase operational capacity.
Business to prior to and on the basis of not, learn how a strategic shift in the movement, in search of "to be the enemy can win". When enterprise resources at a disadvantage, market competition heating up the industry profit decline, market prospect is not good, use defensive strategies; disadvantage when enterprise resources, but the market environment and opportunities, with the consolidation of the development strategy; when organizations have the stronger resource advantages, market opportunity, use of offensive expansion strategy; when organizations have the stronger resource advantages, market competition heating up the industry profit decline, poor market prospects, competitive shifts strategy.
We may wish to recall about the Emperor's nine character principle: "the high walls, extensive product grain, says Wang. ”
Zhu Yuanzhang in "food less intensively," and "soldier's sole official" Nanjing, is not a temporary victory. Instead, select the "run up walls, extensive product feed, known as the King", take the consolidation strategy, invincible. On the contrary, the present King of enterprise hastily, somewhat successful, they hurry to the loft, the result is more successful, failed more quickly. Enterprises should learn that the Emperor's strategy?
Pre-war ready-knowing that victory
Sun Tzu wrote the first article, "they stated terms: bingzhe nation events also. Life and death, survival, we review it. For this reason, the requiring of war, the war first carefully compare the struggle between the two sides of the situation, do not warfare and Temple work. How do we do not fight and Temple work better? Sun Tzu further pointed out that you want to use a spy, TNCs to fully grasp the enemy. For careful consideration of the war, Sun Tzu told the main mentor: war is not anger and mission, will not be strange due to war. Operations to be reasonable and lawful.
Enterprise decisions like combat forces, its premise is to gather information, and timely collection of full and related information are key to decision making. Business is actually to procurement, inventory, production, product mix as the main line of logistics, order, customer management as the main line of business flow, by clearing, financial data report as the main line of funds to hire the personnel master data, employees into, go, exit, leave, and other day-to-day personnel changes as the result of the interaction of people and enterprises in the information flow is logistics, capital flow and business flow, flow contact link, whether enterprise decision or daily operation, have seize this critical information. Decision not only to grasp the full of internal and external information, and to effective analysis, do know ourselves, to the right decisions.
Success factors-the road to heaven and Earth
Sun Tzu believes that success is road, heaven, Earth, will, France. First, the road, and then split is Heaven, Earth, and then put it together is, and then generate method.
Use of forces who want to track. Road to "make people agreed also with the dead, and of health, Vladimir paradox also. "Mean Duke purposes of benevolent enxin moral touch people, people with 国君 consensus, one mind, you can join for the Duke, not defy. From a management perspective, is that managers and administrators of the target to match. To obtain the support of employees, meet customer needs, access to customer support. An unjust cause finds little support.
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