Keywords: Nestlé CEO China market management operations management enterprise management system
Recently, the Nestlé Group investment 1.3 million Yuan to build a dairy factory in Inner Mongolia hailaer 200 km Ergun opening into production. Because this is Nestle China strategy an important step, the Nestlé Group Chairman and Chief Executive Officer of the package will reach himself came from Switzerland headquarters attended the launch ceremony.
And many multinational companies as CEO, the package will reach is starting from a salesman. In 1968, 24-year-old package Bida got his in the Nestle company first job — the sale and delivery of ice cream. Every morning, the young man driving a refrigerator car Austria to bypass the Alps, the ice cream delivered to a supermarket and a cafe.
Two years later, he was sent to Chile. Later, he also became a subsidiary of Nestlé Venezuela and Ecuador. Remember this difficult experiences, the package will reach said: "I'm in difficult conditions learned many management knowledge. ”
In 1987, the package will reach back to Nestlé Switzerland international headquarters, 1992 was appointed Executive Vice President for the company. In the former CEO of Haier Comte · Mouchez will Nestle products classified under the six global brand, was the chief operating officer reporting package Bida offers many views.
Mouchez near retirement, one day suddenly asked package Bida: "what would you most like to do?" package Bida replied: "sit on the seat. "A few months later, in June 1997, he wished.
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