Brainstorm's DIY manual

Keywords: brainstorm effectively managing enterprise management creative DIY manual How to be productive

How to work effectively

This DIY manual begins with a "dilemma": business increasingly complex, personal wisdom and strength are difficult to obtain good results, but we can find the most useful alternative — meeting — can not always as expected. We waste a lot of time, as much of the communication, even at the conclusion of a regardless of obliging of dispute (is not very familiar with such a scenario?), but the result is that the discussion did not bring sufficient results. Why do?

Let's brainstorm roots began. This study by the United States the concept of human creativity scholar A.F. Osborne in 1939 was first proposed, the official published in 1953. In Osborne's vision, we passed the small meetings, in their minds, to put forward their ideas and a full discussion, the participants in this stimulating creativity and inspiration, ideas in stirred the minds of the collision of creative "Storm". In other words, brainstorm in a fixed place, relying on the direct exchange of multiple people to manufacture thinking in the world of the "butterfly effect".

From its applicability, brainstorm law generally used only to produce a variety of programmes, decisions on the next step. It is suitable for solving those topics specific issues, such as the study of advertising slogans and sales methods, or to require a lot of ideas, creative industries, such as advertising and design industry. But now, brainstorm seems to have become a nowadays most popular company meeting all claims that innovative firms are spared no effort to search for an opportunity to try this session of the revolution, it has become our daily work.

This kind of infiltration, a sentimental revolutionary individualism is fashionable, but not necessarily effective. Just imagine, in a confined space long dispute, regardless of intelligence or manual is a major consumption, even if control improperly, brainstorm is likely to be awkward silence or unfair discourse to allocate overhead. Therefore, we have reason to believe that how to conduct effective brainstorm is the key to effective work. This is a business with unlimited scalability, team and individual, supervisors and subordinates, purpose and methodology, and results expected, the concept and expression, arguments and agree — we work, are in a brainstorm, performance.

「Cold carefully pitfall 」

In fact, this kind of "wind" and "Storm" sight of brainstorm, hide the various mistakes and pitfalls.

Often there is such a situation, the managers prior to said: "Let us start to brainstorm. "Then he spent the last hour of the Observatory for the rhetoric, originally paid full-audience or stood or drowsy, treat him to turn to God, the meeting also nearly the end — and any problem, do something is to brainstorm the biggest taboos.

However, to brainstorm and not an innate ability. At Hewlett-Packard, SAP's design department, IDEO, brainstorm more effectively carried out, it is considered a take months or years to learn skills. If a group does not have a brainstorm of precipitate involved, often time-consuming and frustrating.

At the same time, brainstorm own consumption God time-consuming characteristics, efficiency is inevitable. The so-called efficiency, is to ensure that each participant to fully enjoy the process of discussion and gain.

Therefore, before the meeting, the Conference convenor to discuss issues of research, to understand the essence of the problem, set a clear goal of the meeting, how to reach the goals clearly. And provide a clear agenda, with clear and concise words marked with the discussion topic, will be available for reference materials and ideas to advance notification of participants, so that everyone fully prepared.

Do not forget that, prior to formulating good brainstorm of the rules of the game. For instance, clear the "brainstorm" that is, say, you don't have to worry about your idea is abstract and does not allow the participants in the meeting to comment on other people's ideas — on the ideas of evaluation to be carried out under the link. All in all, we propose creative as possible in order to stimulate a lot of ideas to ensure a better quality of existence.

However, this requires both abstract discussions around the theme of the meeting, nor from the theme's background or the direction of the company. For example, "we only on annual income of over US $ 5000 business interested" or "we want every year produces 15% return on investment," and if you have such limits, must be clear, made public in advance to prevent session to half the time to discover previously are reduced to talk about creativity — remember, every new idea of primary criteria for judging whether it should be consistent with the theme, and not just interesting.

Another myth is that the managers may in order to deliberately create brainstorming results of measures taken, self-defeating.

Take a look at a back of the case. In a very creative and original work team, managers in order to improve our brainstorm in activity, developed a reward system: a meeting of the best bonuses. But since then, the team's energy and new ideas but dropped. Why? Manager manufacturing an incorrect brainstorm atmosphere.

In fact, brainstorm role should be that each participant can contribute to a common goals, mutual respect, closely, and not a vitory in race.