TCL although English registered company name, but is actually a family of local State-controlled Chamber businesses. TCL and the General State-owned enterprises in different places is that countries have not a penny of capital investment to 5000 Yuan, rolling development entirely on their own. At present the main TCL has four product direction: household appliances, telecommunications, civil, electrical engineering and information products. 1998 TCL sales income reached 98 billion yuan, profits 8.3 billion. TCL after 18 years of development, has had a local small business development to become China's electronics industry's fifth largest enterprises, 90-98, the company's average annual growth rate of up to 50%. TCL is how to strengthen its management of? what are the characteristics? how to compete?
Enterprise culture
"Creating value for customers." This is the value of TCL ¡¡¡¡corporate simply and clearly the most important objectives is to use high-quality products and comprehensive services to meet the needs of our customers, through the fruitful work, so that more customers agree with TCL, the value of the products and services. This requires TCL people in production and operation of each link, you must put the customer's needs first.
"Creating opportunities for our employees." This is a TCL ¡¡¡¡corporate power source, clear both the means and staff for the purpose. TCL to establish a scientific, fair staff appraisal and evaluation system, the establishment of employee education and training systems, the establishment of reasonable pay and benefits system, the employees in the enterprise can get better growth and development opportunities, implement your own career, but also get a reasonable return and amenities.
"Create benefit for society." This is a TCL ¡¡¡¡corporate ecological chain. TCL is a State-controlled enterprises, enterprises have created effective, to a greater extent are the benefits for society, for the country's economic revitalization, development of national industry to due diligence, which is all TCL's mission.
Li dongsheng on TCL management
1. the management concept of conversion.
Most enterprises of TCL internally, in terms of hardware compared to the extremely short, but why in a short time can quickly and successfully developed? first, mainly because of the business concept of timely conversion. Mainly in the following areas:
First to market the idea of stimulating the development of enterprises. In the domestic enterprises, TCL is the first to realize the importance of the market. And from 1990 onwards, truly in the country to establish their own marketing network. TCL has today's success, its marketing network plays a crucial role. The early 1990s, China is starting from a planned to a market economy in transition. At that time planned marks also very obvious, for example, the home appliance sales mainly through hardware and electronics companies. TCL is aware that in the transition to a market economy, the market will become the most competitive key factors, it began to develop a market pull enterprise development strategies, building distribution networks throughout the country. At present the country about 300 sales agencies, forming a perfect sales network, a support company development of the most important motivation.
Second, explore new marketing methods and management mode. Sales in the domestic market, TCL creates systematic promotion of marketing and development of a regional marketing, service and sales.
Third, adhere to the intensive management. TCL in the enterprise's development process, intensive management very seriously. TCL three flagship product-optimized color TV, telephone and electrical products have entered the domestic industry enterprises of the top three. Each product has a clear goal of scale. 1998 TCL started production of PC, and to propose "three 5553" scheme, that is, three years into the Chinese industry enterprises of the top five, five years into the top three.
Fourth, the successful application of capital management strategy. 96 years TCL acquires Shekou a TV factory, and set up his own production system, the 1997 merger the Henan Merlot. These capital management means success using the TCL can continue to expand rapidly.
2. establish a meet market requirements of the operating system and management mechanism.
TCL is a locally-owned and controlled Chamber businesses, presented the play three institutional advantages: the play State-owned enterprises, foreign-funded enterprises and private enterprises. In the development process, TCL seeks to suppress the traditional State-owned enterprises. But State-owned enterprises also have their own advantages, so the advantage of State-owned enterprises? where is that you can receive priority allocation of community resources, such as human resources, bank loans, etc. TCL hold SOE this advantage, will these priority resources into results. Foreign-funded enterprises has the advantage of scientific and standardized management, the enterprise encouraged competition and innovation, which itself is a modern enterprise management necessary for a quality. In recent years, TCL by continuous cooperation and foreign, in enterprises gradually formed a modern enterprise management system. At the same time, TCL also played a private enterprise advantage-optimized liability risk mechanisms and corresponding interest incentive mechanism. The overall interests of the enterprise and the employee's own interests, will play the enthusiasm of the staff, improve the competitiveness of enterprises. Now, most of the TCL management holding shares in the company must, which has formed the TCL an inherent incentive and restraint mechanisms. In the play three operating system advantages while TCL also in the management of change. People use a variable in a small, two years a large change to describe the management system of TCL-optimized from the Manager in charge of innovation, to the Division system to meet the evolving requirements of enterprises.
3. the successful utilization of foreign investment to develop their own, the use of foreign investment and create your own brand.
In the absence of State capital injection, the use of foreign capital is a direct and effective way. TCL subordinate enterprises of almost all Chinese-foreign joint venture enterprise. Capital structure in TCL, 40% of foreign capital. But the key point is that TCL brand is not a joint venture. The key is a joint venture
Select the driver select object size, strength on enterprise development is helping joint object, and is able to accept the brand cannot venture this conditions of business. In cooperation with foreign and foreign parties in the process of picking the optimized TCL thriving, foreign access to expected returns.4. human resources strategy success.
Competitiveness is to a large extent is one of the competition. TCL can consistently attract the best talent to join the company and development. Each year, 50% growth without talent support is not possible. Employees in TCL work speak Mandarin, because 80% of managers from Guangdong province other than the other provinces (except other than Tibet provinces have). TCL that can attract so many talents? key is the following:
First, establish a people-oriented management theory. The human resources as the most important resource.
Second, encourage learning, talent. In the management of the TCL from top to bottom, always run through with the idea that failed in the aspect of allow and encourage innovation. In TCL, innovative people who are most likely to be promoted. Dare to innovate are often more vulnerable to failure, but failed and experience but also a rare treasure. TCL in the past few years to develop a branch managers often have to spend $ 4 million, will suffice to illustrate this point.
Third, for staff development opportunities for the creation stage, to attract talent. To provide more opportunities to attract talent, TCL is retaining talent is an important way. In TCL, middle managers almost no one jumped ship. A headhunter to $ 2 million annual salary to TCL digging, without success. Why? because employees in addition to TCL substance treatment, there are many more creativity.
Fourth, the establishment of a science, a fair and reasonable job performance evaluation system
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