Eight is not really a brand management methods

Keyword: management of management enterprise management operations management company management

The editor highlights the eight is not really a brand management approach to adapt to the rapid changes in the world and successful cases.

● Open site to competitors

When Jeff Bezos on Amazon to competitor offers a free virtual shelf space, let them put for sale items on your own Web site, the entire Wall Street thought he was crazy. But Bezos that site must provide consumers with whatever they wanted: price, choice, and express. The fact is, Amazon's sales increased by 34 per cent, which is in its loss of nearly 10 years after the first profits.

● Reduction of managerial salary

November, Whole Foods CEO John Mackey announced their annual salary reduction from 100 million to $ 1. He was not the first to do so: Steve Jobs and Google's founders are only paid to their own dollar salary, however these Silicon Valley giant hand there is the option worth millions of dollars, but it is his own Mackey's options are donated to charity. At the same time he also hoped that the company's management are all like him a little bit in the salary on small sacrifices to make company system healthier, happier employees.

● Forever and runs counter to the general public

Billionaire Mark Cuban in 2000 to buy the Dallas Mavericks has trouble, his unbridled freedom of expression and fearlessly out not only to consolidate its NBA famous large mouth, let him pay the total value of more than 160 million price. "I only I think the correct way to make a decision, it's not going to care about what other people think. "Cuban always deliberately contrary to the mainstream trend, because in his view, if the idea is the same for everyone, it's a waste of time.

● Passion indelible

Martha Stewart was never strong females of the rules, which also makes her life after a tortuous, from an embarrassing family of ordinary girls grow up to be United States's second-largest Doris, with Martha Stewart Living multimedia company and its magazine. Although she was arrested for internal transactions charged with prison, was released from prison after her face huge challenges, but she will be a belief that is always full of passion for life.