January 20, 2009, Lu Bing, because in 2008 the extraordinary "responsibility, exploration, vision, cohesion," and the famous economist Lin yifu, famous entrepreneurs together with Li Ning, zhuxinli etc. onto the same stage — is known as the Chinese economy "Oscar" of CCTV China annual economic figures podium. Lu Bing, break the foreign capital are not to enter the Chinese catering services of deadlock, leads a gust of wind for Chase restaurant rush, in 2008, little sheep restaurant chain successfully listed in Hong Kong, Lu Bing with 4 years to complete a long-cherished wish of little sheep market, after a short and pleasant, he started walking towards the distant.
Recently, little sheep and a larger equity operation, global restaurant network the largest catering Enterprise baisheng HK $ 4.9 million. Acquisition of little sheep 20% stake, will become the Lamb's second largest shareholder.
"Abandoning cattle from sheep" vocational "adventure"
Lu Bing's career as a straight after graduation, when civil servants, the factory was made Deputy Director, and later engaged in a single can earn tens of enviable securities finance industry. In Lu Bing, mengniu, is responsible for the investment, financing, mengniu Deputy Chief Executive of the Hong Kong-listed artists, promoters, hand holding a large number of options, mengniu abandonment mengniu enviable position and income is derived from casual chat for two hours.
"2004 previously, little sheep not cooked, 2002 saw the Chairman of the Board side, occasionally about 2 hours, feel good, I feel he is open. At that time, the enterprises to restructure, he was still the individual restaurant little sheep into a limited liability company, hope my shares, only about 2 hours, then the money came out, I became a shareholder. ”
It was this two-hour Serendipity chat, he gave up everything in mengniu airborne beginning of little sheep, eventually he Ngau certainly "abandoning" from sheep — discard mengniu posts join little sheep. Investment little sheep, Lu soldiers became the Lamb top ten shareholders, top ten shareholders in a small shareholder, the practice of the year to take part in an opening day of the Board of Directors, a idea, that's all. But in constant communication, Chairman of the Board's easy to get along with, work atmosphere, generous style, Lu soldiers have had increasing touches. Little sheep enterprise was a Chairman of family relatives, not family, this is an individual enterprise is difficult and only from this point on the Chairman of the atmosphere, not selfishness, Lu Bing, always put the business leaders of mind, quality look of immense importance. "The market there are no bad sectors, nor does not well industry, the key is what people do, I feel good; and second, I wanted to people how much money is in this life, or want to do something, I especially like doing things, always looking for more effective platform to give up give up, not successful will not regret it. "The dual internal force and external forces, which seems destined to be driven by his" abandoning cattle from sheep "destinies. Resignation from mengniu, Niu gensheng on Lu bing said: "what time do you want to come back, you can come back. ”
From mengniu to little sheep, Lu Bing, was a big adventure for little sheep internal management, was he to know enough. The little sheep in a month, confusion and anxiety begins around him, on your own this "little sheep road" also had suspected. Little sheep management status and the gap mengniu management is too large, the first one is the general managers of the mental state, 12 noon, 1 o'clock to work, but to the point no one work, for dinner after a trip to the Mall, mengniu, this impossible. Non-compliance with working time, which in the LU Bing, the enterprise level is too low, so how can the enterprise market, Lu soldiers feel pressure in particular. Secondly, Lu soldiers feel little sheep at each level of hierarchy are not very high. This is also very easy to understand, the original district CEOs are small businesses, and similar for mengniu "only to successfully find method, does not justify the failure of" thinking, all are accepted, a meeting, they find reasons for chain stores business downturn, no one asked why this decline of shop, not looking for this shop to rise.
At that time, I feel very frustrated, "but I, now that I have come, they will fight on life, make every effort to do well, because I haven't done a Mody failed cases, but could not do it, you really hit the drum in my heart, feeling this difficulty is particularly special business listing of large system following are immature. At that time feel pressure in particular. ”
It is in feel worried and frustrated, Lu Bing started a drastic reform.
"Minister", laid-off workers manpower recruiting new Minister of manpower
To work on time, on time, although it has nothing to do with the overall situation but represents the enterprise spirit, work hours will not be able to observe, how can it be said that a standardized enterprise. Rectification, starting from the first time, Lu Bing, as this developed strict rules and inspection system, start the "terror ruling." Announcement prior to authorize the Ministry of manpower at random to not notice inspection time, otherwise it will be "quips" expelled, daily checks twice, if it is continuous to third violation and must be dismissed. Rectifying the hours it took just two weeks, the effect is immediate, late leave early to eradicate the phenomenon.
As "Airborne", the reform process will encounter all kinds of obstacles, especially from the old system, the old habits of block, it is easy to understand, to the Chairman of the Board there complain should be natural. By Lu Bing has been praised by the Chairman of the Board's work atmosphere, on the reform of Lu Bing, played an important role in the booster. "Do something someone looking for him, he said no, this is luzong. Chairman of the Board of management is now available to me, is sufficient authority, others looking for him, it didn't work. "It is the Chairman of the Board and the atmosphere, so that the" tacit consent "Lu Bing reforms successfully in depth.
Lu Bing do investment banks, subordinate quality are very high, most of them are master degrees, mengniu, overall quality is also high
。 Based on the quality of deep understanding, Lu soldiers began the second stage of reform, the recruitment of high-quality talent, but his recruitment program is very special, first put the original middle left a tube financial, other are falling into middle age; the second is the open recruitment, never prop people recruitment; third, in the recruitment process, was demoted for employees to participate in the competition can be made public. After less than two months, high quality media in place. Recruitment results came as a surprise to all the people of the accident, the original Middle a no go, were recruited subordinates. This result is difficult to make people believe, but it is true, this flows from the recruitment of open, fair, from Lu Bing on everyone honest talk.The original is now even the Minister, Deputy Minister, nor will have complained. "I say you think, objective and fair, you ability than his strong or weak than he. You say you ability than he is strong, strong in those areas, which can be defined. Work over time, have a look at your skills and his ability compared to what. The vast majority of people think that new recruitment is indeed better than their own, professional ability, integrated management capabilities are strong, and now they can accept, demoted, or has a lot of progress, the development of enterprises to create measurable progress, now they all feel responsibilities, he indeed has not assumed. "
Recruitment process, manpower Minister leads the process of recruitment, but want to recruit your own leadership, "only" a new recruit of the Minister, natural feel "humiliation to ping". To find Lu Bing Suyuan, Lu Bing suggest he openly involved in recruitment, talk about the little sheep manpower development planning, he heard the elaboration of new candidates, the old Minister or other very professional, to complain. The original manpower Minister now has the firm doing very well, very professional, together with the little sheep's rapid development and progress.
After Lu Bing, a few months of decisive quick adjustments and the organisational structure is built at the beginning of 2005.
Little sheep business model catering to industrialized
Little sheep's business model, Lu Bing never suspected, but this he never doubted the distance of the business model into the little sheep listed on aim, there is still a large gap, so that he was proud of the business model itself also exists in many places in urgent need of medical treatment.
The first is financial irregularities. The chain of accounting standard levels, low levels of even what is a fixed, low consumable, receivables and other accounting basic nouns doesn't understand that billing method is, then it is to do accounting, essentially responsible for collecting money from the cashier. The financial system and at the beginning very little sheep rapid development pace is not in keeping with the little sheep future development goals do not match, the need for reform, as to the nature of reform cannot be rushed. Lu Bing, first of all, in accordance with international accounting standards for each direct store designed a set of templates that are standardized forms, and a system of training. In the course of sending mengniu join lamb cooked twist international financial accounting to the guidance around again. From January 2005 onwards confusing primary financial upgrade for clearer specification of finance, which guarantee the authenticity of the financial, did more than listing of Lu Bing, understand, and even upgraded the financial system is also difficult to achieve when the international auditing firm listing of rigorous audit. Lu Bing, and moving up the mind, Lu Bing in mengniu is responsible for the listing, I humbly ask meter to do for mengniu accounting firm of Ernst & young auditing experts, how to believe catering enterprise data is true because many customers don't invoice, this expert told Lu soldiers must be on software. It is this used to be intentional or unintentional humbly ask that critical time played an important role. In the standard financial, Lu Bing, put information in software came from, the information of software so that all of the inventory, purchasing, and pot material at a glance, in stores, starting from the customer order, customer and consumer information flows software is preserved, software system data retention is very strong, listing, it adopted the international audit, it is a rainy day.
Bub, streamlining the financial system, immediately grasped the background system. Featured pot material is little sheep unlocks cheats, is little sheep of the family magic, but from various shops reflect the country's situation, there is a problem with the brisk cheat codes, such as eating out hair, eating out of iron. How to guarantee unique pot material, nor the taste quality problems, how to let the little sheep gives consumers quality, unique flavors of product, this deeply plagued Lu Bing. How to solve? Lu Bing in mengniu experiences in his thoughts copies after fermentation, is a set of system innovation, mature, it is standardized pot material factory, standardization of slaughter plant, the production of standardized products, build strong back-Office System. "Background system is little sheep very important mode, pot metal and lamb are standardized supply, the first guarantee the quality, quality, quantity second guarantee, guarantee a rapid expansion, China's current catering enterprises haven't we so powerful background, this dimension of management" Lu Bing to present little sheep have strong background system very proud.
No innovation will never do well everything, anything that does not have a fixed pattern, want to do better is innovation, Lu Bing in the profound insights into mengniu, Lu Bing, put these ideas into a little sheep, these thoughts and changed the little sheep all, set up, to the concept of little sheep brought immeasurable changes. Same store growth idea is very good, if a branch is established performance continued to drop, closed sooner or later, this requirement must operate. When Lu Bing, according to KFC, McDonald 's, make same store growth concept, we are opposed, Lu bing was the key is that we thought things ingrained, do business with someone, do not do analysis, Lu Bing to unleash innovation spirit, 2005, the implementation of the system of fixed duty, according to the previous year's financial data, as long as unbiased as awards, had unbiased and not to punish, immediate, 2005 same store growth can also, at least, now everyone
Actively looking for growth and innovation consciousness measures.In 2007, Lu Bing, reform is bold. One is to join the system has been adjusted, turn off the unqualified 300 franchise stores, this is major surgery. Another operation is focused on long-term development, the management headquarters built in a more fashionable Shanghai. The management headquarters building in Shanghai, Lu Bing also feel this is a very wise move, because Shanghai more fashion and internationalization, you can easily use force. This is also a summary of the assessments and headquartered in Beijing, after the experiences and lessons learned, the more appropriate initiatives. Management system, in Shanghai, the establishment of a market development center, business center, product marketing, franchise Center, was perfect, very international. "Now the ability to open a shop, a shop success rate is high, I think the Administration is very present in place of. "Lu Bing on management of perfection is very satisfactory.
Financing of unusual
Rapid expansion, a lack of funds for support, even a, build strong back-office system, there is no financial backing, only castles in the air. "That's really hard for me to, I do investment banks, had never run across the Bank, ran several banks, the rejection reason for a unified, to guarantee, second mortgage, these two little sheep none." Lu Bing, recalled the circumstances of the case. Compelling, Lu Bing on wonton account of farmers took action. Lu soldiers began to ABC credit administrators talk with threatening "word". "Next year, to finance, later also listing, now give me lax bit words, our cooperation was no problem, if you change a Word, then let's cooperation opportunities might not big, you look at our cash flows are very big." In the "Lu Bing, sneering lure", ABC showed enthusiasm, no guarantee, no mortgage, then 30 million loan was granted.
In the first half of 2005, the funds still hard-pressed to keep up with the rapid expansion of little sheep. Lu Bing, communication, and bold in making a move, which is enlargement. 5 dollars a share, then Lu Bing shares is 1 Yuan, after several years development, the stock price has added five times, even if 5 Yuan, in many people, combining the 70 million, on account of the agricultural Bank of China, agricultural Bank of China was very pleasantly surprised, at the request of Lu Bing, and goes to the little sheep 70 million, Lu Bing in the little sheep of capital operation, and so is his wise, witty back belt.
In fact, 70 million of enlargement is not easy, start to buy person indeed, Lu Bing brains for this. At the start of the first "kill mature" mobilization of relatives and friends; at the same time start the wisdom of strategy and tactics, first of all is revealed, for example little sheep now in many. Second, the power of the enemy "borrow" the first "package" is a company that wants to buy 200 million shares to Lutz Wen bing said no, not so much, can only give you 100 million shares, have a think 3 bucks a share buy 100 million units, about the price, Lu Bing says only 20 million shares. Through these strategies, this little sheep stock stress, shooters and collectors of the message, the result is surprisingly good, stock made mad grab, each person can only buy want half.
Want listed in Hong Kong, with no foreign capital invested nearly impossible, after the enlargement, the introduction of foreign capital became imminent. Lu soldiers began in the first half of 2005, with frequent contact with investment bank Goldman Sachs, and so on are all exposed to, the time investment institutions in the catering industry understanding is not very deep, finally select 3i and pukai, very good at communication, mainly on food and beverage to know very much.
On the experience of cooperation with venture capital, said Lu Bing, no matter what you do, or to cooperate with people, the risk of foreign investment institutions, large and very much, very much in the country, with so little money, can take out the final negotiations mainly in people, and 3i companies this is a very good team cooperation, and little sheep negotiations on behalf of 3i companies, this man is more insight, foresight, was among the first staking little sheep, at that time, the wind into catering disdains himself to the study of food and beverage made from the last known to the love, married, everything is logical.
Capital, loan and 25 million dollars of wind to the account, start a quick little sheep manure as a "movement". In the background for change is to build factories, such as slaughterhouses, flavoring factories, etc. "Little meat factories, so only their self-reliance, slaughterhouses, and established the formalization of the detection system. Open direct store, 2006 in 3 years, massive direct points in the South, North, and even Canada and Japan ' bloom '. Monitoring system through domestic and international technical supervision Bureau, Office of public health, livestock husbandry technical standards. ”
Background system guarantees the quality, direct store opened speeded up, everything is ready, the listing in Hong Kong is a winner.
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