Nam Yong: LG's new CEO focus?

Keywords: South Yung LG CEO focus of enterprise strategic crisis PR revision doors, electrical apparatus manufacturing

"LG Electronics in its all business areas as revenue, market share, profitability, growth and shareholder returns of the first three companies in the world. "In the beginning of this year, the end of the United States, Las Vegas 2007CES exhibition, LG Electronics new Deputy Chairman and CEO Nam Yong looking very confident.

However, in 2007, the LG will be critical for a year.

On the one hand, from January 1, Nan Yong take over of LG Electronics Jinshuangxiu become new Global CEO, at the same time, including the company's CFO, two business company CEO, Korea regional sales and marketing department managers and other senior management of LG Electronics also have been adjusted.

On the other hand, LG Electronics in China and has a ground floor refurbishment works. Back in October 2006, a group named "exposing and LG Alliance" of the organization in a household appliance Web site author, "expose" LG Electronics since 1998 and has been throughout the secret, a large-scale renovation of the small cottage industry basis. Assembled out including plasma TV, LCD, LG air conditioner, microwave ovens, etc. in most products sold. LG aspects in 3 months after first issued a statement expressing LG not inferior workshops, just replace the outer package.

"The LG is very dangerous. "Palle consulting Senior Director Kim said," the team LG if is a Japan business, it will be ruined, the good news is that Chinese consumers hanqi tolerance is also higher. ”

Whether it's because the "renovation of the storm", or for strategic adjustment for handsome, LG Electronics ambition remains unchanged.

From 2004, LG Global proposed transition high-end, 2005 LG Electronics global profits reach 9.1%, ranked first home appliance industry. In January 2006, Yu Nan are served as President of greater China, LG, officially opened in China's "blue storm". Two months later, LG Electronics China declared the re-establishment of a new career mode: communication and separation of household appliances was to enhance the professionalism of the business sector; the development of the sector focus from past large and all go to high-end products, to strengthen the LG in the segment of competitive advantage.

Specialization, intensive and localization was established as LG Electronics in China project of three axis.

To go high end line, you first need to improve the LG brand positioning, while most direct brand image is a powerful tool. In 2006, the LG Chocolate mobile phone launched electronic, steam cleaners, "about time" function in flat-panel TV and other high-end products to a unique technology or design attracted people's attention.