Tuesday, December 14, 2010

20 business classic decisions (3)

1935: Pan American airlines flying across the ocean in the 30s of the 20th century United States business community clouded, bankruptcy not uncommon, but there are a few exceptions, the Pan American airline is one example. · Since Charles Lindbergh in 1927 after separate flying across the Atlantic, the aviation industry is developing rapidly. Pan American Airlines boss Juan · Tripp is determined to become the international leader in the aviation industry. At first, Pan American Airways strictly speaking provides mail services. Subsequently, Tripp consciousness to offer one or two passengers can help improve profits, so he placed in the cabin for two seats for passengers.

Moreover, Tripp also will target placed farther Chinese. It was crazy, because there are a series of difficulties, such as the lack of runway, navigation simple, etc., and also to unsure that Asian routes have a market. But Tripp was put into practice, 1935, Pan American Airways opened up to cross the Pacific ChinaClipper air mail service, and a year later ushered in the first passengers. In 1939, Pan American Airways was the first one to start the trans-Atlantic service YankeeClipper. 1935 to 1940, between the United States for international flight number.  Is Tripp's decision to stimulate the development of large-scale international aviation. · 1950: Edwards Deming on postwar Japan industry back slashes 1950 · Edwards Deming in the United States or an obscure statisticians, visited Japan before only once, but he clearly knows how to solve the economic problems of Japan after the war. Deming pointed out that the pursuit of quality is improved productivity, more profitability and create more employment opportunities.  He said that if Japan company take him by 14 quality management principles, their product in five years to reach world class standards. Deming from 1950 to Japan guide quality management continues after almost 40 years, and the former decades almost every year. The result is true if the expected Deming, Japan's product quality has won the trust of the world.

As the Deming on Japan's successful quality management guidance, who suddenly awaken the United States, Japan business success had a behind the United States who has the most, so start engaging in a new light.  From the 1980s, in response to the challenge from Japan, the United States Enterprise incorporates a spiral of 14 management principles, engaging in United States start has rather noisy.  1955: Ruth · Han de Le in emerging TV media advertising promotions in 1955, Mattel company founders, later the "Barbie" creative, Ruth · Han de Le received a call from ABC Company, asked her if she is willing to sponsor the "Mickey Mouse Club" show, and asked her to Mattel company is willing to spend half a million dollars a year in television commercials. This is not a small number, it is equivalent to Mattel company's net worth at the time. And at that time, television advertising effect also is not known or not adequately exploited.  Then in the toy industry is almost never advertise, just before Christmas to meet in the big cities to do some promotions. However, after receiving the call within an hour of, Hande Le and her husband Elliott gave ABC Company a definite answer. From then, their TV media advertising sales toy products.  Hande Le wrote in autobiography, doing television ads, 80 percent of the toys is six weeks before Christmas, and sold TV ads broadcast stimulate the children's needs throughout the year on toys. 1957: King Arthur in venture capital funding · Roque "eight treason" founded the company in 1956, the Nobel Prize in Physics Laureate William Shockley Nothin ·, in San Francisco established Shockley semiconductor laboratory, while eight leading engineers and scientists move to exclusively, including Gordon · Moore · Clement, Eugene. Later, because Shockley and the eight great harmony, not getting that eight people decided to leave together to find a new employer.  Shockley angrily called their "eight treason". At that time, only the 31-year-old Arthur · Roque, it is recommended that after learning of the eight people work together is the best way is to set up your own business with them, rather than become someone else's hands. However there is one small problem: the funds.  So rock provides a financing plan, the eight individual owns the newly formed company 10 per cent of the shares, they provide the asset is owned by the technology, the rock of Hayden stone investment bank owns the remaining 20 per cent of the shares.  Rock began tramping seeking venture capital, in 1957, he contacted 36 companies Fairchild equipment company finally agreed funding established Fairchild Semiconductor company, investment company under the agreement shall have the right to buy it. Rock did not realize that he has founded the company discovered a new way to accelerate the development of new technologies and create personal wealth of magical law. Silicon Valley which began to grow rapidly.

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