CFO of yesterday, today and tomorrow

Keywords: CFO change management terms of enterprise management

2006 calmly past, this year, China's economic revolution happened, continue to promote the market economy in the cart. The share-trading reform in the securities market of cheers smooth dominance; stock index futures is about to hatch out; exchange rate fluctuations have greater flexibility; interbank derivatives experiments accelerating; the new accounting standards and auditing standards were released, and so on. The market economy is the main body of the enterprise to create wealth, economic changes on the business impact of the most far-reaching. Business environment changes contributed to the evolution of the finance function, and the CFO as leader of the finance function, or you are experiencing, or are about to experience a completely changed.

' A, now:

At that time nearly 62-year-old Xie qihua from Baosteel Group General Manager of the seat back, the outside world in General is of the view that a smooth transition, she soon will no longer serve as the Chairman of the Board, Baosteel Group, the age threshold exceeded "," live in retirement. 18 September 2005 the evening this Sunday, Xie qihua and SASAC Rongrong together appear in CCTV the dialogue "column. It was discovered that she not only would not leave the Chairman's seat, and will become another sense of the Chairman of the Board — the Board of Directors of the Directorate of the "standard" Chairman of the Board. The so-called "specification of Directorate in the Board of Directors", is established by the State-appointed external directors and the corporate Board of Directors, gradually formed investor, Board of Directors, supervisors, managers accountability, coordinated functioning and effective checks and balances. In this way, the State will be able to select managers, test managers, decision Manager salaries, major investment and financing, and other specific powers to the Board of Directors. This is a miniature of Directorate in the reform.

(A) the CFO began leading performance management

In fact, the Directorate is a member of the foreign listed companies have started radical reforms, but the core of the transformation is the establishment of shareholders is the highest of modern enterprise system. Petroleum chief accountant Gong huazhang company changes course divided into planned economy, transition period, the market economy and transnational development period four stages. As head of finance in the oil, Mr. Gong huazhang already in the company promoted the to value management-based financial innovation, as in the establishment of a set of scientific assessment indicators, becomes the company performance and stable growth.

(Ii) listed company CFO began to participate in the shareholder relationship management

2006 equity division reform is a multi-game field. In this game, the CFO is especially active. A bit reluctant to disclose the name of listed company CFO said, 2006 was almost all dealings with shareholders, which were previously unthinkable. CFO needs to lead the entire Equity Division reform programmes, and major shareholders, institutional investors and small and medium-sized investors communication. Institutional investors in a very direct, they most want to know the company future can realize how much profit and cash flow. In the share-trading reform online seminars, and small investors are concerned about the price of the programme, most of the issues raised are financial implications. Successful completion of the share-trading reform, major shareholders, institutional investors and small and medium-sized investors can support unit of the reform package, not only need the knowledge, wisdom, you also need communication skills.

The equity division reform allows investors to see a variety of financial innovation, which embodies the wisdom of CFO; also see the sincerity of the management layer, which makes them realize the existence of the masters. The significance of the share-trading reform not only to address the long-term legacy of the stock market, it is more important to convert the listed company's philosophy. A listing of the Bank in the share-trading reform online seminar Tannourine city, we truly understand the importance of the support of shareholders, the shareholders of support and management to the shareholders of return are inseparable. Experience the share-trading reform, management has finally recognized the CFO in the shareholders ' relationship maintenance, after all, institutional investors, and small shareholders more important financial data.