[oxford.] Message: the "resources" in recent years has become a widespread use of vocabulary. To countries of interest, to the people make a specific thing, it seems that can not be separated from the allocation and use of resources. So, for business, the meaning and significance of resources?
Resources and resource value
Resources generally refers to the existence of, and may be human utilization of the factors and conditions, is a kind of input factors. The concept of resources mainly emphasizes its can be human use of the property. In essence, the resource is based on the natural environment and the human social interaction of a value judgment, is to use as the standard of humanity.
We usually refers to the resource, is a natural resource, which is the company's physical assets. In fact, for businesses, the intangible assets such as reputation, brand, technical knowledge, patents, trademarks, management experience, and so is also very important resource. Own resources does not mean that enterprises can bag, enterprises have to optimally allocate resources, will resources into effective strategies for enterprises to create profits.
The value of the enterprise resources in the enterprise and its survival or competitive environment in demand, scarcity and profit of the interaction between the three dimensions.
1. requirements: this resource can produce customer needs and is willing to purchase the product? contribute to form a product/service market competitive advantage?
2. scarcity: the resource is unique? it is difficult to copy?
3. profitability: who can access the resource the value of production?
For enterprises, resource value also depends on the ability of the enterprise resources.
Resources and enterprise competitiveness
The difference between the resources of the company, well explain why some organizations to get more competition, more successful.
On a specific company, its resources (specific capabilities, assets and achievements or competitiveness) to become a lasting competitive advantage, you must have the following characteristics:
First, it is difficult to replicate, a resource cost and difficulty of imitation, its potential competition, the greater the value. Second, lasted for a long time, a resource, the longer it lasts, the greater the value of it. Third, not easily be replaced, in General, an irreplaceable resource to customers with greater value, and therefore more competitive advantage.
The vast majority of companies have insufficient resources to enable them to establish an absolute competitive advantage, only a few companies that are usually industry leaders or the industry's future leaders, to have great competitive value of the resource.
Entrepreneurs should become the resource value of the discoverer and creators
Entrepreneurs do? entrepreneur who can find others discover resources. In fact, more than others can grasp and use some invisible touched, and sometimes the resource cannot be defined, is a successful entrepreneur made Superman performance.
Find resources, conscious to certain methods or measures implementing the monopoly on resources so that entrepreneurs can be called a pioneer. Natural resources can monopolize, community resources can also be monopoly.
Find resources of value and monopoly possession, is the value of the discoverer consistent pursuit of goals. While creating monopolistic value of entrepreneurs, is a value leader in discovery. They can bring to the world, not just the consumption of resources. They created a new industry and the domestic and global markets, boost productivity, create high-value, high income jobs, improving people's living standards, creating a new life.
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