( http//oxford. ) Report: what is "SWOT analysis"? "SWOT analysis" was Professor of management science from the University of San Francisco in the 1980s. The so-called "SWOT analysis" that situation analysis, is the study of objects related with internal strengths, weaknesses, opportunities and threats, through a survey list, arranged in accordance with the matrix, and then use the system analysis of ideas, a variety of factors match each other, draw a series of appropriate conclusions with decision-making.
"SWOT analysis" of the law in General, is a more accurate and clear methods, it can compare objectively analyse and study the reality of a unit. Use this method you can find out on your own beneficial and worth promoting factors, as well as unfavourable factors need to be avoided, identify problems and find solutions to clear the future direction of development. According to the analysis of results, the enterprise can be classified according to the priorities, identify issues which need to be solved, now can be placed in a later settlement, which is part of the strategy, which belongs to the tactical issues. "SWOT analysis" is the most common methods of management, in the light of the findings to develop appropriate development strategies, plans and strategies, and so on.
A boy in the pursuit of a girl before, he is going to weigh myself, I have a number of advantages? how much my stature, income, education like Ah, looks like I have any vulnerable? I character weakness, or my money less, or my work now for the time being you Ah, here is the head of my opportunities? I tell her how many times have the opportunity to meet, create many opportunities. And then there is the threat of faith, and so on. Business and personal life are one thing, each to do one thing, big or small, in fact whether on paper or in mind doing a SWOT analysis.
China environment "SWOT analysis" trap
The reality of our Chinese nation is some people's vitality, depression, pessimism and comparison of perceptual, materialist, so sometimes made up of the "SWOT analysis" to easily enter the error trap. One is that we will discuss problems, speech problems, addiction, time will pass the "advantages", stuck in the minority, and do not see a watermelon, optical pick sesame. Mother bear is what is stupid dead?. Break off a make a bag of rice, in order to pick up and throw a watermelon with sesame seeds, sesame seeds or pick up. On their own to form long-term psychological hint, result growth out of failures, old and death. For everyone that would greatly damage morale, this is a pessimist. Another is blind optimist. They only see advantages do not see the disadvantages or advantages to the neglect of exaggerating and, ultimately, when the threat of disadvantage suddenly comes can be rapidly to fail. Then one is everybody is a strategist, any level of people will comment on the organizational strategy. For example, when the sales concerned company grand strategy, he violates the professional ethics, he got stuck in it, he did not force. A person, an organization's biggest crisis is a crisis of confidence, no comprehensive and rational "SWOT analysis", we would not be confident and successful the advantages and strengths of the mind, of course, it does have advantages. SWOT analysis of the "scientific" concept
In the Chinese environment do "SWOT analysis", we propose to establish two standards. One is a "breakdown issues separately," one is "not more three dimensional".
"Segmentation problem, differential treatment" means that we put the issues into four categories, different treatment.
The first is a valid question, what is important is the issue of urgency. This class is the root of the problem, you must ensure that sufficient energy to tackle the problem effectively. Solved the problem into an opportunity, the chance of turning them into advantages.
The second is invalid, the so-called urgent but not important issues. This type of problem solving it tends to get half, or invalid inputs of labor, very big and little effect. Therefore we cannot be found and lost Sesame watermelon.
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