"The economic crisis in Asia: challenges and prospects" as the theme of Boao Forum for Asia Annual Conference held in 2009. Together with the Manager of ibls on attending Boao Forum for Asia's 500 CEO interviews were conducted. Microsoft Vice President Zhang yaqin, global Vice President of Google greater China President Kai-Fu Lee, Ericsson CEO Theis library is how to treat this global economic crisis? what multinational and take measures to deal with?
Zhang: more effective resource-constrained creativity
IT industry relative low status may continue for a year by 2010 will be gradually restored. But the real competitive companies, often to the financial crisis as an opportunity, instead of in innovation have more focus and commitment. Some time ago, I met Bill? Gates. He said, don't waste any time of economic crisis because of the economic crisis on the US is a change, it is an opportunity for strong, it is dangerous for the weak. If you can take a chance, can run faster and farther; if you grasp opportunities, will lag behind.
In response to the crisis, we have adopted the following measures: reducing unnecessary expense. We make use of IT technology to reduce expenditure and improve the entire workflow, while applying to the customers and the entire industry; maintaining long-term development mentality that actively invest the research and development costs. In 2009, Microsoft global input of 90 billion, a growth of 15% over last year. We invest in areas including cloud computing platform, search and advertising, mobile platform, as well as medical, health, education, environmental protection, rural area of new information, etc.
Of course, not every area, each product has a linear increase, some products are subtracted, some departments will be merged. In my view, the resource is subject to certain restrictions, but you can do something creative, this may be more effective, because then you will be making strategic choices rather than a linear amplification.
China and the world over the past 20 years to obtain rapid development has three important factors: highly innovative, to accelerate the process of globalization, as well as excessive overconsumptioncdns. The first two factors are healthy, positive, should continue to encourage, the latter is where the problem is that there is a big bubble.
This is our out of the economic downturn three aspects. First of all, we want to put overconsumptioncdns problem solving. Consumption and income needs to be balanced, it is possible in advance, but not more than too much, must fit. Second, globalization does not slow down. I see more of the economic crisis is a crisis, many countries have a protectionist tendencies. The global economic development are very bad, so we need to be open-minded. Once again, you need creative crisis. Over the past 30 years, innovation is the birth of many new industries, including PC, Internet, semiconductor chip industry and new media.
While the economy out of recession in major engines is the IT industry. IT has been integrated into each of the industry and industry. To promote industrialization of information is reasonable, since it would reduce costs, increase productivity, and even change the entire industry. At the same time, we must recognize that the virtual economy and the real economy must be balanced, and links. Financial industry is important, but it is only a service industry, itself cannot become a pillar industry, otherwise it will be a problem.
Of course, the financial crisis also allow us to improve the sense of crisis, learn to give up some fantasy, see what is the real bubble.
Kai-Fu Lee: pick from the mobile Internet opportunity
Financial crisis effect on the it industry is relatively large, but on the impact of the Internet industry, but smaller. In fact, Google is the Internet industry and not the IT industry. The financial crisis on Google is a very good chance. In the first quarter of 2009, Google and the growth of 6% compared to last year. China business growth is far more than 6%. We are the China Internet industry or search industry growth fastest companies. Search engines have become our largest business, China has 40% of employees doing search engine optimization and promotion.
We also have two important input into the project: one is a mobile project. We believe that mobility is a very good business opportunity, especially in the 3 g times come, online search is very easy to do. The other is a map project. We found more and more Chinese people like to see the information about the city of residence, such as find fun places, bus routes, etc.
But some of the industry is experiencing significant challenges such as export industry, traditional manufacturing industries also encounter a similar situation. For example, in the past some factories, which make the shirt shirt needs for export, but now foreigners to save money, don't buy a shirt, so they only get better, the Chinese domestic market, or even do sales over the network.
When many people increasingly tightening belts save money when they think of is how to make better use of the Internet. Such as advertising in traditional media, the cost is relatively high, while on the Internet, less costly and more direct. Advertisers found that when funding cuts, the money to spend on efficient. For example, search advertising has not reduced, but some areas in growth.
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