Buddha's work was this good woman's encouragement, he had a good feeling. He believes that his work, not only can you make money, but also to people. From this moment onwards, the Buddha Le set career ambition: "wherever people need of cleaning tools, I have to sell in the future. ”
Buddha Le, not satisfied with peddler, when a small traders, so he opened a small factory for production of brushes. Buddha Le design a hand of brush machine, night in the cellar, the kerosene lamp light, the manufacture of various brush; during the day with a sample, door-to-door to sell. Some customers want to brush, brush, brush to brush clothes ... He is a a down at night and then returns the cellar-processing time. Buddha Le 18 hours a day, revenue is skyrocketing. When Buddha Le flushed with success, unexpected emergence of: product suddenly unsalable. Buddha Le rapid identification reasons: his brush quality very good, not bad for a short time, of course, people won't buy new to him, which sells natural diminish.
Buddha Le decision: to play immediately went out looking for a new city, often as a result, he came to win new customers Hart Ford, and Boston's old customers maintain close contact.
After moving to Hart Ford, Buddha's career has expanded. He rented an old lathe, the workers began to dry up. A year later, his monthly sales of $ 800 dollars.
Buddha made in selling a lot of work, he came up with many new ways in which there are no precedents: giveaways customers. Twice a year, Buddha-buy some little things to do for customers. In that year, this is a creative marketing tricks.
Buddha-think: "I do small businesses, if no customer, I would have lost their jobs. Some customers a life-long care of my business, we have common face, natural feeling, I often feel that I owe these old customers, when they competed to be in them something, slightly tables yourself. "For modern people, these words are not rare, but on what was then, but it is a brand new idea.
Buddha-good at developing new markets, find new customers, he always says: "in addition to my existing product, your daily life, whether you need special-purpose brush?" The Buddha-the purpose of continuously expanding brush, he found that a small brush, also has a dry form of variable million, and never have to worry about not doing business.
Early in World War II, the Buddha saw the soldiers used the Le cloth to wipe the gun, extremely inconvenient and difficult, so he thought, if you use the brush is not easily? he put the idea with the military, the army immediately accepted this proposal and with the Buddha-the company signed a contract, the company provides a wide variety of 40O0 million to a brush. Buddha Le moment in the interests of our customers, sales of the brush.
At present, the world of Buddha Le company salesman, daily about 10000 to visit 25 000 customers.
Buddha is on-site marketing origin Le, so he had to sell the special experience. He used his previous personal experience told his salesmen: "one day in the afternoon, the weather was cold, the snow on the way there is a foot deep, I wore leather hat, wearing heavy clothes, go to the withdrawal of a customer's doorbell. The wind is big, I to typhoon, close to the gate stood. To open the door of a woman, when she opened the door to see me standing in front of her, was the talk cried, and slammed the door shut and ran back to the House. She took me for bad guys.
Later, I visited a lot of customers, they also have the same feeling that open the door to see outside of strangers pitch yourself too close, even if not scared shouting, will also have a very suddenly feeling. ”
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