Neglected "unexpected success"
What is innovation? according to the world famous management guru Peter Drucker ·, innovation is "empowerment resource a new ability to create wealth." Drucker on the innovation of this philosophy of profound and wide-ranging, stand
With practice, and economic life and social life has a guiding role cannot be ignored. It tells us that innovation is not just including knowledge innovation (such as scientific inventions) and technological innovation, but also the economic innovation and social innovation, including all the economic, social, and other forms of resources into new productivity, resulting in the creation of wealth.
Durak "purposeful innovation and innovation opportunities" grouped into seven sources. We can take the "purposeful innovation" understood as active pursuit of innovation, and the "innovation opportunities" refers to the objective of innovation opportunities. Durak knowledge innovation or technological innovation as a source of innovation for seven. It is of course very important. However, Drucker also noted: innovation also includes "economic innovation and social innovations", which is not many people know, understand, and pay attention to, "use of unexpected success" is one of them. Drucker in the exposition of the seven sources of innovation, the success of the "accident" as the first item to be discussed, and pen and ink strong, given the wealth of case to justify, Drucker on this innovative sources of value. He explicitly told managers and entrepreneurs:
"No other sources than unexpected success provides more opportunities for successful innovation. Moreover, it provides the innovation opportunity risk minimization, explorations of the process is also the least difficult. But unexpected success almost completely neglected, even worse, managers often actively be turned away. ”
Drucker is a famous thesis: "unexpected success is on the challenges of management judgement. ”
In his the innovation and entrepreneurship in the book, to illustrate this, he gives several management case, deserve our full attention.
You miss it, will be the opponent's chances
IBM's history of success to the accident. In the early 20th century, 30 's, IBM had a lot of difficulties, almost drowned. Then IBM gave all designed the first bank dedicated electronic mechanical bookkeeping, but then United States Bank is the great depression and don't want to purchase new equipment, but IBM does not stop the continued manufacture of the machine.
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