Yew, President of brand strategy

Hongdou Group President Zhou haijiang narrates his brand strategy: "brand has two great content, called cultural content and technical content. Technical content, if we slowly through the introduction of equipment and international brand homogeneity, followed by a cultural content. So, I said half is culture, brand-name and the other half is technology. "This is the Red 20 years development experience, is to stick to the road of brand strategy.

On 7 February 2005 the world's most famous financial magazine Forbes (Asia and the European version) of the cover pages, published in a Chinese entrepreneur--red bean Group President Zhou haijiang. This is more than 50 years garment sector entrepreneurs first landed on the magazine cover, the cover text is: exploring the Chinese clothing industry of the future--how to face the quota abolition of the entrepreneur competition in the market. In this period of "Forbes" magazine, published by the magazine's interview with thousands of words of Zhou haijiang. Zhou haijiang tell interview after the magazine he doesn't believe the news, because the original Forbes interview he did not tell him to cover, thought it was worthy of illustrations.