You should pursue a pillar of morality: it higher, but the more beautiful, more elegant, one-but that is even more difficult, more to load heavier weight.
— — Nietzsche the enquiries lastours Terra says "
Jesus said: "you have to walk the narrow gate. "" Because to destruction, but the door is wide, the road is great, to more people. Lead to eternal life, that the door was narrow, the road is the small, find a few people. "Inspired by Jesus, was Yu hua's insight into the true meaning of life, and extract them into a philosophy of life, one breath wrote 51 million words of the" brothers ". Fiction heroes two brothers, a tall, has been selected correctly, good wide doors, a choice must promote the narrow, narrow doors, sly. So their life in the resurrection in fission and fission in the outbreak, concentrated in the outbreak of the interpretation of a preliminary look fantastic, but the fine products and conversion to the inner box yin and Yang. In the novels of PostScript in Hua's fall finishing touch: "whether it's writing or life, the right start is going into the narrow gate. Don't be confused by the wide doors, there is no long way. " This is by far the best fiction Yu hua. I see he has China Dostoevsky's trend.
The narrow and wide doors
Doing business is enriched with life. If only life enrichment to some degree, some scenes could see clearly. Then, through the observation of entrepreneurs of different enterprise thinking, you can also highlight the narrow and wide door of heaven and Earth. As is often the case, entrepreneurial, along the rugged road, before finally trudged, spread the wide Avenue. But go ripe Avenue, lost that kind in the rocky road of the EU. Bystanders just feel their bright future, but they are very deep crisis. That Bill Gates announced that Microsoft · cases insolvency always only 18 months. Ren zhengfei is see through this handful of one of China's entrepreneurs, so he sets a concept, Huawei will never do communication operators, only communications equipment and network solutions provider, he firmly into the narrow gate of independent innovation, creating a pressure to Huawei pressure. While most Chinese entrepreneurs, but no such warning.
In the Chinese entrepreneurs in consecutive years swept at home and abroad leading entrepreneurs pranced location, but the Haier CEO Zhang ruimin. Standing at a height of Zhang ruimin, almost a symbol of the correct, its large and sunny, elegant side, by the media and the public look at. But who knows, that the "correct" aura, like straitjacket detained his thoughts. No one understood alone and no dilution of the load, is in he was deeply worried.
In all of the road and a few of the trail between hesitation that previously did not belong to him. At that time he had seen, no worries. Now he must fear public opinion and numerous mother-in-law. Raise your hand and everything must be correct. For entrepreneurs, sometimes breaking the frame, to do something from an existing view absurd dogma, could lead the enterprise restructuring. Sony founder Akio, it is in critical inflection point, with an obvious costs of acquisition, have taken out the Spider-man "," the da Vinci Code "of Colombia film company. The original look of "error" to create a Sony follow-up brilliant legend. Contrast Akio, I found Zhang ruimin may be too limited to "do the right thing", limited to the selection of spacious and neglect that "another 20 years, what to eat," this fundamental issue.
As the saying goes, the main road from a broad view of the often desperate, and from a narrow set of people to go to the distant horizon.
Zhang ruimin with Akio experienced a moment of bloodshed
A person or an enterprise development, often depends on a decisive moment.
Zhang ruimin globalization started in 1984 in Germany. In 1984, for Germany "Liebherr" project, Zhang ruimin first time abroad. One of Germany's friend with Zhang ruimin visit Germany market when Zhang ruimin said: "you Chinese in Germany's best-selling products is the fireworks and firecrackers. "Hearer, the listener interested. At that moment, just a straight stamp heart, awl Zhang ruimin were deeply hurt. A bloody feeling attacked over the whole body: "is the Chinese people can always rely on the four great inventions of the ancestors lived?" 30-year-old Zhang ruimin, feel a duty and a mission in the fires. A dream that flashed his mind: he fabricated products will be sold on the market in Germany, can be sold on the world market. The feeling of the moment, a Chinese enterprise group later development track, also had a profound impact in 20 years of China's economy.
From that year forward 30 years, Sony's founder Akio also had a similar experience. 1953 Akio first went to the United States, he feels overwhelmed. Shuttle cars, wide road, far distance, and straight flush yuntian architecture, high-speed developed United States economy he was suffocating. Sheng Tian threw doubts: a little Japan company in such a vast country if there is a chance to survive and then Japan?, essentially and small ornaments and cheap imitations, he will never forget that moment produce annoyance. Then he went to Germany, visited VW, Mercedes-Benz and Siemens. Post-war Germany's robust, but also made him down. When later the Netherlands visit Philips company, he was surprised to find the world famous conglomerates headquarters, located in the old town eynde Hua Feng (EINDHOVEN), where the scale and pace of life that he found it easy to deal with, the mood is relaxed. He gave Japan's big well depth wrote: "If Philips General can do it, maybe we can do the same. "Philips R6 inspired him: the company is not important, the establishment of an international famous brand is critical. From this container field to get up the backbone of Japan national brand to Japan vengeance!
Sheng Tian Zhang ruimin with product, with strategies to enter the United States
Akio to the United States of
Notes after the second year, will bring SONY portable radios from the United States began his journey of globalization. Push the market from scratch so hard that no one knows what Sony. A large distributor intends to give him the $ 100 k in order, on condition that the SONY swap dealer brand. Hard struggle of Sony in urgent need of this 10 million orders, can ultimately be Akio refused. Sony to create your own brand, you cannot make a foundry. After some years, Sheng Tian said: "refused orders 10 million units is in his professional career in the best business decisions." Sheng Tian's ambition is clear.Sheng Tian set foot on the United States, determined to give firms a dotted name of the global perspective, a little Japan color. He selected a measly SONY. This is a United States-SONY (SONNY-BOY) made him feel youthful vigor, and have an inherent in his hope that arrogance. Even later, Sony Japan in the United States market, have been fluttering flag in New York, SONY commercials, most United States consumers, including those that are genuine Sony consumers are still unaware of the Sony is a Japan Corporation. Sheng Tian do everything possible to make such misunderstandings continue. For example, a product of "Japan manufacturing" label to the smallest size, as much as possible to the subtle.
Zhang ruimin from Huai dream into the United States then waited 15 years. Perhaps China's huge market barrier by Zhang ruimin cross-out vision, perhaps is the white-hot competition stumbled Zhang ruimin, perhaps as a Chinese person to wait for the overall strategy. Until 1999, Haier in United States sales have exceeded 20 million units of the break even point to $ 29 million units, Zhang ruimin before deciding on the United States established a foothold in Los Angeles, research and Development Center in South Carolina, creation of industrial parks set up sales center in New York.
Sony was not famous cases dropped profit many OEM and instead do risky brand strategy, to the great enlightenment. Zhang ruimin Akio "globalization, localization to start thinking" is influenced Zhang ruimin Enterprise thinking. Accordingly, Haier has developed a global three-step strategy. "Go out, went in, went up". "Going out" — by creating differentiation needs, applying differentiated strategy toward the international market; "go go" – localization strategies, access to local big distribution channels; "go up" — local financing, Rong Zhi, inclusive culture, create a local consumer acceptance of a world brand. According to Zhang ruimin, Haier of globalization have only gone a step and a half.
Today in the United States production and sales of Haier products, manufacture of bearing the "United States" label. Many United States persons than to "Haier" as a brand in Germany. Haier's overseas promotion strategy is to follow the formation of image enhancing customer, simply put the Haier as a global brand to promote. Haier United States classic slogan is: "What comes Home To the World" (the world in my home). This ad a language pair sculpture, on the one hand, adapted to the United States have always put the world as their own a very small part of psychology, on the one hand, and optimally distinguish Haier global brand quality.
Zhang ruimin and Akio, are heavy intuition and light theory of business tycoons. They really feel much more than the number of theoretical argumentation is more decisive. These leaders, never as a starting point for your own embarrassment and shame, not to have but discouraged. They don't have that kind of time. They only target, of course, they also made it clear in order to achieve the objective need of anything.
Akio step into "the narrow" to "failure" as Sony Foundation
Akio in Sony has a perfect opening and midfielder, and controversial conclusion. He left Sony greatest heritage is a pen looks absurd of mergers and acquisitions. In 1989, September 25, Sony announced the $ 48 billion to Colombia film companies and associated companies for mergers and acquisitions. Colombia's share price at the beginning is for $ 12 per share, Sony offer is $ 27 per share, crazy doubled! an emotional strength at the insist, Akio there may be less than any strategic consideration more decisive role. Business failure equally great, 1994 on 30 September, the cumulative loss 31 billion to Colombia. This loss is Japan company announced losing most of the effects on Sony's financial situation is catastrophic. Perhaps with this acquisition, the weight of Akio in 1992 stroke, from then on no longer participate in any operating ºsony.
Contemporaries, Akio huge losses of mergers and acquisitions, is he left Sony most valuable a legacy. In the other person confined to economic calculation of frame, great short-sighted, Sheng Tian has insight in the next century, Sony's survival Foundation of audio-visual entertainment. Sheng Tian intuition to in future commercial battle, Hollywood's strategic importance of intellectual property. Today Sony Empire, although experiencing temporary difficulties, but around home audio-visual entertainment has launched a complete industrial chain and from content, channels and network to terminal business system will make Sony emerge from the current crisis, domestic electronic entertainment hegemony difficult to shake.
Zhang ruimin adhere to the "width of the door", Haier prospects worrisome
On the macro-trend comparisons receding of Zhang ruimin, familiar with the manufacturing and sales channels, steeped in the mode of forging. Dell from dormitory small workshop were completed in less than 20 years, was ranked the world's top 500 list, but also continuous years continues to be the world's most respected enterprises one of the top ten, which revealed in business intelligence and pattern of significance, it is not possible to escape Zhang ruimin eyes. Dell starting from gap, direct orders from customers, grabbed the pulse of the market, with unmatched speed, within the time limits set out. "We win in the global market development patterns? why we want to determine a development model and how to do this
Development mode? "asked himself this way constantly Zhang ruimin, Haier, in practice, Haier innovative. Haier's official website, Haier exploring "OEC" management mode, the management of the "market-chain" and "development of human-in-one" models to the international management concern, at present, Harvard University, University of Southern California, Switzerland IMD International Management Institute, the European School of management, France, Japan, Kobe University Graduate School of business dedicated to case studies, Haier "market-chain" management has also been integrated into the EU case library. Haier "single-in-one" development model to address the global business of inventory and overdue receivable provides the innovative thinking, is the international management sector as the "number of prospective global business pulse" management mode.Haier mode looks very elegant. Recently has been working to promote "unity" of people sin, including three core areas: "human nature" and "direct sales straight hair" and "positive cash flow". "Single-in-1" is to participate in market competition mode; "direct straight hair" is a "person" single-in-; "positive cash flow" is "one single-in-one" at least in the present is the most important and must guarantee results. Experts, in order to truly destroy inventory and accounts receivable two "apocalyptic" to true enables enterprises to meet the needs of the market to meet, to truly learn the essence of Toyota, Dell and beyond, but let each employee in the face of the market and embrace the market, the creation of the market, thereby continuing to have the market! "is the only single-in-one!" said, "this is Zhang ruimin, Haier future global competitiveness on the source of the latest thinking and innovative design. In the meantime, includes vision, wisdom, and courage "(the Zhang ruimin:" one single-in-one "strategy", the Chinese and foreign management issue 11-2005).
We saw around Haier mode is exploding with color foam. Haier's mode of forging perhaps represents the home appliance industry one possible direction. However, compared to Sony, Samsung, I have misgivings. We have to ask, "in another 20 years Haier what to eat?"
After 20 years of Haier what?
On this question, different answer represents a business leader's quality. Zhang ruimin and Akio difference, also here.
They all experienced the feeling of the bloodshed, from the beginning of the creation of brand certainly will. But then two men begin drifted away. Akio because the domestic market, have to start to beat United States market, focusing on Sony alone no second product, therefore, he particularly look back technology, even at the lift huge debts for deep hole for seven consecutive years engaged in the scientific and technical key picture tube. And is living in China Zhang ruimin broad market opportunities, he developed a full suite of manufacturing and brand channel development strategy, not in the amount of input on persistent, sitting on the market of infinity scenery.
Not the same as the background and the pursuit of that last two guys on the commercial understanding is quite different. Akio time insight into the trends of the world, watching 20 years 50 years after the universal and Sony. It is this vision that made him beyond the short period of economic calculations and looking to the future of business. In his eyes, the world's companies to big to strong each have their ordeal, and the world-class company fundamentals but almost is consistent: hold significant historic opportunity to establish a proud to the world of business systems. His profound insight, as a business leader of the liability only, or merely a good grasp of these two basic points.
Haier didn't hold much historic opportunity is only available in white goods price war "Red Sea" in the work. People can see Haier's channel and service advantages, but can not find Haier unique products. Zhang ruimin is like a philosopher, continuous production quotations, and constantly in mode on the the nouns, access to the transformation of Chinese media applause. He had no time to jump out of the party out of business. Zhang ruimin belongs to the people, he can make day-to-day operation details, rising to some of the very philosophy of the the nouns, the trend of Chinese business leaders. However, if you then go on for 50 years or less 20 years, those "people such as single-in-one" idea what sustainable value? it's hard to say. People have to ask, Haier's blue ocean where?
Of course, modern competition is around products, services and distribution business models. As Wal-Mart, Foxconn, Dell's "real time, real time delivery", "one of the three production, research and development, global distribution", "personalized custom, low-cost pioneer", etc., through the establishment of a huge supply chain system, customers can save money or access to the appropriate products and services. A global company and external system and coordination is not a simple concept to prototyping, it needs a competitor cannot be coveted commercial system.
Akio to him a serious "mistakes", answered after 50 years Sony what to eat. Unfortunately, the only question in your own Zhang ruimin familiar place, with roots in fine, no chance of a "big mistake", so it is difficult to answer in another 20 years what dinner of Haier Group. And Zhang ruimin well imitate a Dell idea and mode of operation, it has not established a world-wide supply chain and technology support. Also, more fundamental, white goods itself of the technical content is low, cannot like Dell and Foxconn's industrial base. Perhaps the wise man lang would assert, Akio, wide vision and strategic vision, is a Chinese entrepreneur pressure root has no cultural gene, "China traditional culture does not raise the high-tech".
I think not. Zhang ruimin legitimate Prime, and also constantly realize. He laments, "like Zen, 30 years ago at the mountain is the mountain, water is the water; then read mountain is not a mountain, water is not a water; 30 years later at the Hill or mountain, water, or water. You must realize the extent of the problem. "Lonely Frost is how torture he let him kind of insight, he won't tell. Today we see, hear, not necessarily Zhang ruimin mind. No one knows how he's suffering.
Crisis may
Not out of this is a heart bleeding man. When Zhang ruimin Yong at the fridge, shows such a force: no matter what I had created, no matter how I loved it, soon I will definitely be my love of opponents. This kind of "regression" will probably not cause the slave to be "Zhang ruimin world's fourth largest white goods manufacturer" and "China top 100 electronic information enterprises of" a class title. When a new horizons now expand to Zhang ruimin understanding and strength of will, or will boldly go into independent innovation "narrow", as a business empire in the future.I was praying.
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