Niu gensheng: leadership is influence

[oxford.] News: leadership is influence — mengniu Niu gensheng, Chief Executive of revelation

Mengniu's success story is a miracle. From 1999 to 2007, the average annual mengniu to 365% growth, listed in Hong Kong, its stock market value rises, creating several billionaire, dozens of multimillionaires and hundreds of millionaires. Throughout the development of the myth, mengniu we should seriously think about two issues: mengniu success the most important reason is what? Niu gensheng on mengniu source of generated influence?

Not long ago, the north part of the international EMBA students to Hohhot on mengniu company had conducted a field trip, and once I have the Niu gensheng face-to-face communication. Asked to mengniu success, Niu gensheng briefly summarize the three points: first, Meng Niu cannot develop without the national economic development of the best time (days); second, the development in Inner Mongolia mengniu, is the best place for the development of milk products (geographical); third, mengniu gathered a group of smart and talented, enterprising spirit strong talent (and).

Sun Tzu said, up and down with the desire to win. Weather, geography, people and the people. Niu gensheng mengniu in business for 8 years, the greatest achievement of his colleagues, subordinates the enormous influence and affinity, and even 1000 000 original Erie managers and employees switched to mengniu. Leadership is not equivalent to the power, leadership is influence. Power, often through the legal system and administrative arrangements to subordinates command, regardless of whether you are willing. While the influence and power in the most fundamental difference is that the leaders through their own behaviour, thoughts, character and charm to infection, motivate and influence the behavior of his subordinates, ideas, attitudes, and organization of their own accord to complete. The influence of old cattle have this characteristic.

Then a source of influence Niu gensheng?

On the scene of a careful investigation of mengniu, coupled with the Niu gensheng open Exchange, I think the Niu gensheng influence comes mainly from three aspects:

1) ahead of the ideologies and superhuman wisdom thoughtful man of great intrinsic appeal, wide field of vision, vision gaoming, thinking wise person is always subject to the respect of colleagues and subordinates, often in times of crisis to make the right decisions. Ancient and modern, with great men of thought behind often have thousands of followers. Niu gensheng over the past 8 years to be able to grasp the Chinese and the world dairy industry development trend, the future development of the mengniu various hypotheses, make "first building market, the newly built factory" of business strategy, his "great victory against Germany, wise to rely on Science, high cards rely on invasive" philosophy, mengniu attract talented played a tremendous role. The outstanding performance by mengniu also soon to national attention.

2) expertise in the power of knowledge is power, leaders of professional knowledge on subordinates also has great influence. In China, our work lives are familiar with the famous doctors, professors, engineers, scientists, entrepreneurs, etc., from the heart to subordinate tremendous influence, because people are willing to believe the expert advice and opinion. Niu gensheng was born into a poor family, an early stage and bovine pentatonics, father cattle milk 38 years. He founded in 1999 in Erie when mengniu work for more than 10 years, has accumulated very precious experience in China and even the world ruzhi industry features, content, competitive features, regular touch the door. Founder of mengniu, Niu gensheng also constantly visited dozens of famous dairy enterprises, on the world dairy industry trends, technology, content, product performance, nutrients, etc. have profound experience and unique understanding. Knowledge is the cow on subordinates have significant influence. [oxford.]

3) excellent character and quality of a person's character and charm of the covered honesty, integrity, perseverance, responsible spirit, thinking attitude, tolerance and caring heart, bravely assumed responsibility obligations, etc. Leaders of these qualities is subordinate to follow. Niu gensheng has many prominent character and quality that he has a good strong, tenacious perseverance, courage, perseverance, "dare to think, dare, dare to explore." In the cattle on subordinate mengniu great care, because the cow's life philosophy is "San Choi ju ren, Choi ju ren-San". Experience in Erie and mengniu, cattle leapfrogged in several times to life on the difficult coworker Samaritan. Cattle of infection, inspired a large number of subordinates.

Finally, we must recognize that the Niu gensheng ideas, knowledge and personality and his work for many years engaged in dairy-rich practical experience and complex personal family experience. It can be said that no Niu gensheng childhood sufferings, no more than ten years of Erie work brings extensive experience and training, there is no mengniu today. Niu gensheng ideas, knowledge and personality, his many years of hard work, and gradually form in society.

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