* Total:
Today an article, feel very deeply, because it refers to some of the issues that most business problems, some problems in our company also exist. I went to the company is less than a year, always in the spirit of learning attitude engaged in organization of the mission entrusted to feel that they are not eligible for a lot of things here.
Due South channel open battle, gave me a bit of space to play, and get company of lifting love deeply worried. In the present has been discussed for a month-long established departments, have always felt a dilemma. Two reasons:
On the one hand, the fear of their own capacity to ScienceDaily, causing internal contradictions in a series of disputes;
On the other hand, the orientation of the sector has felt not enough accurate, and science. Personally, I think, a mature enterprises, in any case not because people posted guards, setting up a sector must have founded its necessity and clear goals, I myself haven't figured this Department was established after the orientation, I would not be able to cheeky commitment. I think this is the company responsible for my own responsibility. This is exactly what I was denied you asked me to do a report on the General Assembly decision.
Today I often go to the one called the "China marketing communication network" Web site, see an article, which refers to the many problems I think can draw on, the combination of knowledge and experience before, forming a point on the establishment of a marketing point of view. Capriccio with writing, there is no place also at understanding, is used in the form of text, the main ideas you can compare this coherent.
As a production-oriented enterprises, I feel that the management of the most important link in the following research and development-production-sales of the three, but the company has been really took hold of the three main priorities. If an enterprise's performance parable into a fruit tree, these three are the flowers and fruit, is the productivity of the core. But around this core, each enterprise must engage in many will not have direct effect, that is, people, wealth, from raising, provisioning and management, general human resources management, financial management and administrative management. They are the tree branches and leaves, flowers and fruits without them it is impossible to form.
So, on this view, a tree is already long all-all the parts must be green, flowers, fruits full branches? seems wrong, sunlight, soil and water where? a tree grows in a vacuum of the tree is incredible. Each tree will need soil, for enterprises, the soil is it's market environment; also need light, is enterprise members have shared vision that is usually in the sense of corporate culture; the water is it necessary to continuously learn from the growth of new management and new technologies.
Realistically speaking, on our company, we at the foot of the soil is very good, but the depth and breadth of limited, our Sun has been hiding behind the clouds, our water comes from the total of a person's * learning and creativity. I am often surprised in this situation, or marvel at your personal abilities. However, you are aware, this is a very dangerous enterprises. I think your concern is necessary. * Line this soil loose, then we do? your learning capacity has reached the limit, we go from here?
We are aware of these issues are also starting to do a lot of efforts, which is fortunately:
1. research, development and production improvement, I think with the factory building, 3 c certification and ISO 9000, it would be more rapid success;
2. the sales process is a more serious problem, mainly underlying sales offensive capability, you can get through training and Exchange;
3. financial problems after this period of rectification should also make progress, mainly in maintaining its verification functionality at the same time, strengthening the macro-control function;
4. human resources would not be criticized in recent years the enterprise human resource turnover generally high, but IT particularly enterprises, flow rate and corporate culture, cohesion and solidarity are closely related, so maybe not just talent selection problems.
Above many aspects while there, but after all, we have set the functions of the Agency, also have started to pay attention to this aspect of the problem solving.
However, perhaps it is our special background and business decisions, our market co-ordination of work and enterprise development planning of the work, the management level of systemic work besides * functions in total are included, the other is almost in the vacuum. In my observation, the company from top to bottom, there is a "heavy business, light, light management". The trade-offs between I'm sure has its reason to exist, but the sub-headings, problem is obvious:
1, we'll start by talking about the business side, Yes, business is the source of all our profits, but soon a few list perhaps achievements company prosperity within a short time, you can solve the problem of feeding this year, but next year's bread? or by members of the managing directors personally went to play single to public relations to achieve? take medicine to describe the business it is Western, quick, but a certain cure has a label, not the rule; and market research, planning and development work is the traditional Chinese medicine, depicting the whole of the body maintain a healthy and balanced, with immunity and self-healing capabilities. Currently, we are accustomed to eating Western medicine.
2, in the management, as you said, there are many repetitive labor, low efficiency of services for the entire company is in a hurry, there seems to be forever by the processing of emergency services, recently you have begun to address the root causes of this all-process, and part of the Department's lack of management functions.
These issues is the reason of it, that is, management scholars often mentioned four quadrant
Theory. If you use this theory on the company's Affairs to a classification of form following this pattern:Business is in the first quadrant, important and urgent that we all give unlimited attention and a lot of time;
Markets work, management, promotion and enterprise culture is the second quadrant, important but not urgent, this year or next year to do seemingly not much difference;
Some other small failures occur daily, conflict and sector coordination in the third quadrant, very urgent, but on the company's development and growth will not create any significant influence, but because of their emergency situation, we again appears to be given more attention, but this kind of transaction, it will take before a lot of time;
The fourth quadrant as described here.
This fact is most people deal with the order of transactions, and time distribution of the law, the second quadrant by most people underestimate or even ignored. The second quadrant Affairs ignored, resulting in the first quadrant and third quadrant work more and more, the second quadrant more and have no time to take care of the cycle, to form a vicious cycle.
If the other three quadrants in relation to a company's existence, so the second quadrant is related to the development of an enterprise, along with market opening and competition intensifies, the second quadrant will gradually shift to the first quadrant. Do we need now concerns the second quadrant? the answer directly related to the next, I will mention this market development functions (hereinafter market development department) the necessity of existence.
The company's current situation, I think this functional departments should undertake the following functions:
First, market research and planning, marketing, public relations activities for the company for as many market resources — market development
Including:
1. for stage market surveys and studies;
2. for each product market segmentation;
3. for each project promotion campaigns, providing relevant market information;
4, the business may be involved in the relevant sector of the early market public relations activities (including relevant government authorities, related media and other relevant units, etc.);
5, the company's market policy planning;
6, explore and develop new market segments;
7. multiple search on company business development enabling strategic cooperation;
Second, the enterprise cultural construction company quality development
Consolidation management idea, the Organization related activities and internal training, advocacy for the enterprise culture, developing employees ' qualifications, the harmonious relationship between the members, enhance team spirit.
3. branding-corporate quality development
1, website construction
2, VIS import
3. advertising planning
4, the network promotion
4. media public relations – corporate social quality development
As companies strive for as many media resources, combined with marketing work.
Five, new business models and experimental — business model development
With CALL CENTER and channel construction, operation and organization
6. service work and customer care-customer development
VII. project analysis and planning — product and project development
I think we only carry out the above work, the company this tree can have the ability to select active improvement and its soil to sunlight, with growth of direction, have enough strength to cope with the situation on the market.
But as we noted at the meeting yesterday, these are looks empty, less important work, it is above the second quadrant. Whether you need to carry out, on the one hand, depends on the operating status (only basic survival was assured, we will have the energy to consider), on the one hand, depends on the management of the guidelines (for now, if you need to layoff, the second quadrant departments must first be cancel, huh, huh, I know very well. If you want to carry out) may also need to be a step by step, things you can do, you can set up a little slow.
I can think of is this, if a little to recommend it and hope that you can explore in depth; if there is no reason, when I don't know any better sleep would also like to thank you took out time to look at, humour!
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