[oxford.] Message: "no border", the company is Jack · Welch in the 1980s by a strong thinking. 20 years or so, the development of the Internet business world of bucks many hypotheses and ethics, and world level, has introduced thousands of a vast expanses of the "Blue Ocean", formed the endless "long-tail markets." Age of change is so fierce, many previously popular hypothesis and theory, cannot explain the living reality, time media formed a huge negative heat unit. The English version is for instance, in July 2006 launched the topic the Welch obsolete? ". In fact, do business, and did not think of fast paced. Several indications that Welch's "no border", the company will not be out of date, but also in 2007 the new trend.
"No borders" is a strong way of thinking and practice
Welch from grass-roots level, there was a lot of fresh and bold vision, was rejected by the bureaucratic system. He was sad, and even had to resign from GE. The helm after a GE more fundamental issue has always haunted him: How can shine on the company's employees in the minds of wisdom, for all levels of people can share? when Jack · long thinking about this question Welch, "no boundaries" this word has a sudden leap into the brain. It is in the "no border" on the the nouns of excitation, he founded a "corporate action group" (business development), to promote the sharing of their respective employees consistently the best ideas. Business Development Department to engage brain as the Superintendent, by 20 or so of the MBA. Business development not only to promote the exchange of new ideas, and delivered to help business leaders to implement these ideas. "Corporate action group" not only communication but also in practice to create their own thoughts. "Every day I found a better way" was the slogan of GE's most popular.
In "company no boundaries" project, many references have been questioned. Employees keen insight, make GE. He pointedly noted: "the one" strategy may have on GE, hindering new growth opportunities in the repression. Because of the many high IQ GE executives to smart to put their market definition is very narrow, so that they can maintain a stable position as one of the best live "on the ground". Therefore, the need to constantly redefine existing markets to expand outreach approach, forcing everyone to look at a new attitude. Welch on this new idea excited. He demanded that every organization is to redefine the scope of their market. As a result, in 1981, GE's market range is 1150 million, while in 2000, they entered the market range has been extended to 10000 billion. This redefined, as GE provides greater growth.
A "borderless" company, will put the walls down, let suppliers and users to become part of a single process. This is GE building in embryonic form of agile supply chain. From 1991 onwards, GE also began to managers of borderless behavior scoring, based on peer managers and superiors, each giving the high, medium, low stalls of evaluation. In 1992, this evaluation will have been in practice. There are four managers because incompatible with no boundaries, was dismissed. To this end, the idea without borders, begin to truly enter into people's heart. No boundaries become a GE "core" of social structure.
"No borders" as a special kind of social structure, not simply smash hierarchy, which is the value the ideas and technology breakthrough levels of Exchange boundaries to enable creative inspiration quickly put into practice. All reality, established, molding, experience and effective forever into the new environment, always to innovation.
Welch's "no border", the company is a practicality strong action. However keen scholar and observer, you see a "borderless" theoretical significance, they made many theoretical generalization. One of the most famous is the blue ocean strategy "and" the long tail theory.
"No border" Blue Ocean and the long tail
The blue ocean strategy "and" the long tail theory, are based on figures observed in line with the statistical law phenomenon: companies without borders. However, the focus of two kinds of thinking they are fundamentally different. A caught short top (head), a seized the long tail.
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